An organization structure analysis for BC Hydro, Power Smart

Power Smart is BC Hydro’s demand-side management (DMS) initiative to encourage energy efficiency by its customers. Currently, they are in the midst of a very significant program redesign to influence their largest transmission voltage customers to use energy efficiently without the capability to award a capital incentive. From their internal operating model perspective, Power Smart is considering moving from an audit based function to a more consultative role. This project aims to provide and evaluate organizational structure alternatives for Power Smart’s Industrial Marketing division to support the organizational change . The current organizational structure situation, the drivers to change and a stakeholder analysis are provided. In addition, an application of the organization design theories will be applied to determine and evaluate possible structure alternatives. The analysis concludes with recommendations on organizational structure, which is based on divisional and matrix forms, to help them accommodate and implement the consulting services initiative.