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Marketing plan for the promotion and implementation of automated dispensing machines at various hospitals within Vancouver Coastal Health Authority and Providence Health Care

Resource type
Thesis type
(Research Project) M.B.A.
Date created
2006
Authors/Contributors
Abstract
Patient safety is now a primary concern in most hospitals, some of these concerns include medication errors, which can cause serious harm to patients and can be avoided with the right practices. Hospitals are responding by implementing process changes. Among the successes are changes in the medication dispensing and administration processes. Vancouver Coastal Health Authority and Prcwidence Health Care are in the process of implementing the 0mnicell@ Automated Dispensing :Machines in their hospitals. Their objective is to implement these machines in most nursing units in an effort to reduce medication errors and increase patient safety. This marketing plan presents strategies to promote the proper use of the 0mnicell@ Automated Dispensing Machines to heIp enhance medication safety. In addition, we provide recommendations for the implementation of the Automated Dispensing Machines to help address some of the users' concerns and create initial buy-in.
Document
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Copyright is held by the author.
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The author has not granted permission for the file to be printed nor for the text to be copied and pasted. If you would like a printable copy of this thesis, please contact summit-permissions@sfu.ca.
Scholarly level
Language
English
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etd2218.pdf 1.7 MB

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