Resource type
Thesis type
(Project) M.P.P.
Date created
2006
Authors/Contributors
Author: McCabe, Alana Kristine
Abstract
Through an analysis of consumer behaviour, this study examines effective ways to increase awareness of healthy eating when dining in casual restaurants in Greater Vancouver. The study takes a policy analysis approach to determine how the Province of British Columbia can help consumers make informed nutritional choices when dining out. A survey completed by 5 1 1 casual dining restaurant patrons reveals the central factors that influence meal selection, as well as attitudes towards healthy eating, when dining in restaurants. Elite interviews contributed by identifying critical areas of political and economic consideration, which ultimately narrowed the availability of policy options to the Province. The study proposes that because there is currently too little nutritional information provided to consumers when dining out, the Province can take a role to clarify and disseminate information. Policy therefore acts to bridge awareness and knowledge by providing nutritional information, for the betterment of the province's health.
Document
Copyright statement
Copyright is held by the author.
Scholarly level
Language
English
Member of collection
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etd2161.pdf | 2.08 MB |