The web publication development process for engaging small communities

Author: 
Date created: 
2021-04-27
Identifier: 
etd21343
Keywords: 
Keywords: MPub network
Online publishing
Lean manufacturing
Lean thinking
Process improvement
Online community
Abstract: 

This report outlines the process used for creating the Master of Publishing 25th anniversary web publication and discusses the design and editorial practices implemented to engage the main audience, the program’s alumni. The report also explores the application of Lean manufacturing, a process improvement methodology, to the publication development process and suggests Lean practices and tools that can be used to improve and maintain the publication in the future. Best practices for the management of the publication and increasing community engagement are also discussed.

Document type: 
Graduating extended essay / Research project
Rights: 
This thesis may be printed or downloaded for non-commercial research and scholarly purposes. Copyright remains with the author.
File(s): 
Supervisor(s): 
Mauve Pagé
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project) M.Pub.
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