Para-social interactions in Chinese audio melodramas

Author: 
Date created: 
2019-08-31
Identifier: 
etd20510
Keywords: 
Para-social Interaction
Audio Melodrama
Boy’s Love
Social Media
Prosumer
The Untamed
Abstract: 

Audio melodramas of boy’s love have become a media phenomenon in China and have formed online communities on social media. This paper examined how these communities’ members interact in the listening process and trans-media extensions. This paper employed the concept of para-social interaction (PSI) to disentangle the novelty of PSI in the social media context. Nine thousand on-screen comments, three hundred comments, and a hundred posts from an audio melodrama The Untamed’s community on Sina Weibo were gathered and analyzed. The findings contribute to the theory of PSI and provide information about the question of whether our social relationship is becoming more or less authentic under the considerable influence of media expansion.

Document type: 
Graduating extended essay / Research project
Rights: 
This thesis may be printed or downloaded for non-commercial research and scholarly purposes. Copyright remains with the author.
File(s): 
Senior supervisor: 
Zoë Druick
Department: 
Communication, Art & Technology: School of Communication
Thesis type: 
(Extended Essay) M.A.
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