Engaging online: Case study and redesigning of BCBusiness daily newsletter

We live in an era when technology is rapidly changing and the barriers of communication are vastly diminishing. Although many new methods of communicating with customers have been developed over time, e-mail has always been one of the most effective. Businesses all around the world have been trying to increase their customer engagement and market their products through e-mail marketing. In late 2016, BCBusiness—BC’s only business-specific magazine—published its first daily newsletter. Over the years, as more competitors entered the marketplace, BCBusiness found that it needed to revitalize its newsletter to improve customer engagement. This report covers the redesign process of BCBusiness’s Daily Newsletter and analyzes its effectiveness based on the back-end data gathered from ActiveCampaign, their e-mail marketing tool. This report will also provide suggestions that would improve their newsletter’s marketability.