Nigerians perception of products made-in-China: a catalyst effect of the standard of living

Author: 
Date created: 
2018-08-27
Identifier: 
etd19823
Keywords: 
Nigeria
Made-in-China
Perception
Consumption choices
Low-income
Core-peripheral relations
Abstract: 

This study discusses Nigerian perceptions of Chinese-made products by examining whether the country of origin (COO) impacts their consumption choices of these products. It argues that low-income level and the fall in the standard of living of the average Nigerian influences their perception and subsequently contributes to the increased purchase of products made in China. An extensive survey was conducted to explore various facets of this decision-making process and how it is affected by the multi-dimensional way in which China is perceived. It also reviews Immanuel Wallerstein’s world-system theory, which addresses core-peripheral relations in order to understand the international dynamics underlying production and consumption of Chinese-made products in Nigeria.

Document type: 
Graduating extended essay / Research project
Rights: 
This thesis may be printed or downloaded for non-commercial research and scholarly purposes. Copyright remains with the author.
File(s): 
Senior supervisor: 
Adel Iskandar
Department: 
Communication, Art & Technology: School of Communication
Thesis type: 
(Extended Essay) M.A.
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