The Corporate Articulation of Boutique Publishing

Date created: 
2016-12-14
Identifier: 
etd9897
Keywords: 
Boutique
Corporate publishing
Boutique publisher
Imprints
Abstract: 

This report aims to define corporate boutique publishing and its unique positioning, while placing it in a wider boutique landscape. This includes examining the wider application of the term ‘boutique’ in the book world and establishing how the corporate articulation of this is both similar and different. Finding itself at the crossroads of small, specialized publishing and powerful, big league publishing, corporate boutique imprints can boast of having the best of both worlds. This report concludes with a number of recommendations on how such publishers can better take advantage of this place of power.

Document type: 
Graduating extended essay / Research project
Rights: 
This thesis may be printed or downloaded for non-commercial research and scholarly purposes. Copyright remains with the author.
File(s): 
Senior supervisor: 
Mauve Page
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project Report) M.Pub.
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