How Digital Publishing Combined With Printed Books: A Case Study of The Jinglun Digital Publishing Platform

Author: 
Date created: 
2015-11-24
Identifier: 
etd9290
Keywords: 
Digital publishing, QR code, launching plan, marketing, app
Abstract: 

The purpose of this study was to provide insights into the digital publishing market in China and Canada through case studies on the Jinglun Digital Publishing Platform. The retrieved data shows that there is opportunity of establishing a new digital publishing platform in Canada. The analysis of Jinglun Digital Publishing Platform showed that we can use the digital content add to the user experience of reading on digital publishing, but the mainstream position of print books is unshakable. The report will also examine the feasibility, provide detailed information, and a plan for launching the Jinglun Digital Publishing Platform in Canada.

Document type: 
Graduating extended essay / Research project
Rights: 
This thesis may be printed or downloaded for non-commercial research and scholarly purposes. Copyright remains with the author.
File(s): 
Supervisor(s): 
John Maxwell
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project Report) M.Pub.
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