Transnational communication of Chinese artefacts: the top-down and bottom-up model

Author: 
Date created: 
2014-08-08
Identifier: 
etd8540
Keywords: 
Transnational communication
Chinese artefacts
Top-down
Bottom-up
Abstract: 

Culture in the hegemonic process at the international relations level, according to Gramsci and neo-Gramscian scholars, could play both maintenance and resistance roles regarding the neo-liberal world order. After China’s entrance to the WTO in 2001, the transnational communication of Chinese artefacts has followed a state-centered and capitalist-directed top-down model, which maintains the neo-liberal world order. Chinese artefacts and culture that stand for or are created by subaltern classes are marginalized in this process, which intensifies the uneven world order. Accordingly, to gain a more even world order, culture should play a resistance role to challenge the current one. The bottom-up model should be added to the transnational communication of Chinese artefacts. The double line, both the top-down and bottom-up, is an ideal model for this counter-hegemonic process.

Document type: 
Graduating extended essay / Research project
Rights: 
Copyright remains with the author. The author granted permission for the file to be printed, but not for the text to be copied and pasted.
File(s): 
Senior supervisor: 
Frederik Lesage
Department: 
Communication, Art & Technology: School of Communication
Thesis type: 
(Extended Essay) M.A.
Statistics: