Backup Power for Mobile Telecommunications: Market Analysis for Alternatively Fuelled Generators in Brazil, Argentina and Mexico

Author: 
Peer reviewed: 
No, item is not peer reviewed.
Scholarly level: 
Graduate student (Masters)
Date created: 
2014
Keywords: 
Extended-run backup power generator
Power generation
Mobile telecommunications infrastructure
Brazil
Argentina
Mexico
Abstract: 

The opportunity in the markets of Brazil, Argentina and Mexico for high-efficiency, low power (2.5kW and 5kW), alternatively fuelled, extended-run backup power generator products for the mobile telecommunications industry is assessed. Although mobile penetration is very high and mobile data use is growing rapidly, there are few drivers for extended-run back-up power system adoption in these markets. Grid power is reliable in each country. Regulatory attention is focussed elsewhere besides back-up power availability in Brazil and Mexico, and installation of extended-run back-up in Brazil and Mexico is infrequent, limiting the opportunity for alternatively fuelled generator products. Despite its poor macroeconomic climate, Argentina appears to be the most attractive market, driven by government regulation requiring extended-run back-up power at all mobile network sites. Due to its dominance in Mexico, unique strategy in Brazil and major presence in Argentina, América Móvil is the recommended target customer.

Description: 

EMBA Project-Simon Fraser University

Language: 
English
Document type: 
Graduating extended essay / Research project
Rights: 
You are free to copy, distribute and transmit this work under the following conditions: You must give attribution to the work (but not in any way that suggests that the author endorses you or your use of the work); You may not use this work for commercial purposes; You may not alter, transform, or build upon this work. Any further uses require the permission of the rights holder (or author if no rights holder is listed). These rights are based on the Creative Commons Attribution-NonCommercial-NoDerivatives License.
File(s): 
Senior supervisor: 
Blettner, Daniela
Simon, Jan
Department: 
Beedie School of Business-Segal Graduate School
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