An inquiry into animal rights vegan activists' perception and practice of persuasion

Date created: 
2012-06-28
Identifier: 
etd7303
Keywords: 
Persuasion
Communication for Social Change
Animal Rights
Veg*nism
Activism
Abstract: 

This thesis interrogates the persuasive practices of Animal Rights Vegan Activists (ARVAs) in order to determine why and how ARVAs fail to convince people to become and stay veg*n, and what they might do to succeed. While ARVAs and ARVAism are the focus of this inquiry, the approaches, concepts and theories used are broadly applicable and therefore this investigation is potentially useful for any activist or group of activists wishing to interrogate and improve their persuasive practices.

Document type: 
Thesis
Rights: 
Copyright remains with the author. The author granted permission for the file to be printed and for the text to be copied and pasted.
File(s): 
Senior supervisor: 
Gary McCarron
Department: 
Communication, Art & Technology: School of Communication
Thesis type: 
(Thesis) M.A.
Statistics: