Using the Outcome-Driven Innovation Approach to Develop a Customer Value Model for Lighting

Peer reviewed: 
No, item is not peer reviewed.
Scholarly level: 
Graduate student (Masters)
Date created: 
Pek-Hooi Soh
Beedie School of Business-Segal Graduate School
Light emitting diodes
Solid state lighting
Outcome driven innovation

LED technology is on the cusp of disrupting the entire lighting industry if the industry can develop new lighting products that customers will want to use and purchase. Understanding what customers value from their lighting products is an open question for the industry. To answer this question and to provide a deeper understanding of customer’s needs, I have applied the outcome driven innovation approach. Through this approach the customer value model was developed, which identifies customers needs and product evaluation metrics for lighting. In this analysis it is revealed that customers will value lighting products that meet both their functional and non-functional requirements. Finally, I have a presented a new product development process which integrates the customer value model into all process activities from inception to product launch.


MOT MBA Project-Simon Fraser University

Document type: 
Graduating extended essay / Research project
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