Publishing to inspire: the role of publications at Adventure Cycling Association

Author: 
Identifier: 
etd7110
Keywords: 
Non-profit
Publications
Adventure Cyclist
Adventure Cycling Association
League of American Bicyclists
American Bicyclist
Bicycle Transportation Alliance
The Cycletter
Bicycling
Abstract: 

This report, drawing on an internship at Adventure Cyclist and other professional experiences in non-profit publishing, explores how non-profits may benefit their membership and actively forward their mission through their publications. Adventure Cyclist and its publisher, Adventure Cycling Association, are examined as a case study, and comparison is made with publications from other bike advocacy non-profits in the United States — namely the League of American Bicyclists’ American Bicyclist and the Bicycle Transportation Alliance’s The Cycletter. Recommendations are presented for non-profits that wish to use their publications more dynamically in the greater context of their organization.

Document type: 
Graduating extended essay / Research project
Rights: 
Copyright remains with the author. The author granted permission for the file to be printed and for the text to be copied and pasted.
File(s): 
Senior supervisor: 
John Maxwell
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project Report) M.Pub.
Statistics: