Strategic analysis for Business Career Services at Simon Fraser University

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Business Career Services (BCS) is a strategic business unit operating under the Faculty of Business at Simon Fraser University. This report analyses this unit's structure, objectives, and resources required to reach its goals. Through industry and internal analyses, this report reveals that there is a considerable distance between BCS and its goal of being a differentiator. Despite the expertise found in the unit, it is under-delivering in certain key areas, primarily due to a lack of resources. The issues facing BCS include differing expectations among MBA students; determination of metrics to measure BCS7 performance; selection of primary targets for marketing activities; and building the alumni network. The recommendation is for BCS to conduct a comprehensive survey with the MBA students and alumni; develop and implement a full-scale marketing campaign; and adjust strategic fit by identifying more funding sources and generating additional revenue.

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Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)