Resource type
Thesis type
(Project Report) M.Pub.
Date created
2010
Authors/Contributors
Author (aut): Chen, Annie Pei-Hsuan
Abstract
This report examines the trends in online publishing and online advertising, and how they impact the consumer magazine industry. It analyzes the web model of Vancouver magazine and the successful revamp of its online edition, and proposes changes that its sister magazine, Western Living, could make to respond to the changing environment and integrate the online and print editions. The paper also discusses how a magazine can optimize its online edition to make it successful and financially viable.
Document
Copyright statement
Copyright is held by the author.
Scholarly level
Language
English
Member of collection
| Download file | Size |
|---|---|
| etd5909.pdf | 2.06 MB |