Simon Fraser University Undergraduate Collection

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This collection contains undergraduate honours theses and certain other selected undergraduate works by SFU undergraduate students.

Documenting Picture Our World

Author: 
Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2007-04-11
Abstract: 

Picture Our World is a project created by university students giving cameras to children in order to communicate cross-culturally through photography, empowering its participants to be empathetic global citizens. This paper will present the rationale behind the Picture Our World project and suggest why its story should be told through a documentary film. This rationale will be contextualized through a study ofglobalizations affects on children. I will present a literature review of the work done to date on this subject demonstrating that the Picture Our World project is both unique and important in its processes and aims. 

Document type: 
Graduating extended essay / Research project
Department: 
School of Communication

Imitation, Technology, and the Western World

Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2011
Abstract: 

The aim of this study is to determine the function of imitation through a comparative study of several perspectives: philosophy, social science, and neurophysiology. A significant aspect of the communication field, imitation is the study of mimicking, specifically in the development of languages, human behaviors, and human interactions. This mimicking nature of humans also relates to work being done on nurturing technology, such as in twenty-first century robotics research and development.

In this comparative study on imitation, I explore imitation in its contemporary manifestation: neurophysiology. By drawing on the work of neurologists Rizollatti and Sinigaglia, who explore the function of mirror neurons in humans in their text Mirrors in the Brain. I also compare the definitions of imitation through such authors as Plato, Aristotle, and Tatarkiewicz. Prior to defining imitation, however, I outline of my methodology. Following this outline, I look at the importance of imitation in social communication, the development of social life, and its influence on technology. 

Document type: 
Graduating extended essay / Research project
Supervisor(s): 
Onufrijchuk, Roman
Laba, Martin
Department: 
School of Communication

The Interaction Order of the United Nations High Level Political Forum for Sustainable Development

Author: 
Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2014-04
Abstract: 

Are the United Nation’s (U.N.’s) institutionalized spaces for international diplomacy capable of producing cooperation between states on international issues? This project deconstructs two such spaces using Irving Goffman’s theory of face-work and Habermas’ theory of communicative action in an effort to address this question. Video footage is used to conduct an extractive videographic analysis, documenting the interaction order of two U.N. diplomatic events. This is supplemented by a linguistic analysis of inclusive and exclusive personal pronoun usage by participants at both events. Four main findings are made, in relation to the importance of identity and language within institutionalized spaces for international diplomacy, which are the basis for the recommendations made to encourage more inclusive, engaged and proactive spaces for international diplomacy in the future. 

Supervisor(s): 
Reilly, Katherine
Department: 
School of Communication

Public Perceptions of Genetic Testing

Author: 
Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2014
Abstract: 

There are many risks and concerns accompanied with the benefits of big data in genomics science. In a recent poll conducted by the Huntington Post and YouGov organization on the DNA breakthroughs, the majority of Americans (38%) is excited about the main scientific breakthroughs on human, plant and animal DNA (YouGov, 2014). However, many of them are concerned about the privacy and ethics of genetic research. 34% of the surveyors strongly disapproved of scientists using DNA and cloning technology to bring woolly mammoths and other extinct species back to life (YouGov, 2014). 52% strongly disapproved of scientists using research on human DNA to produce children with unusually high intelligence or other special attributes (YouGov, 2014). Lastly, 35-37% of American surveyors are very worried about that scientists may begin to 'play God' (YouGov, 2014). What can these statistics tell us? Apparently, they point out to us that there is a clear distrust between the public and the experts (the scientists). Also, there is a high level of risk perception on genetic/genomic technology among the public. Bioscientists, social scientists, policymakers and other experts in the field are working hard to bringing genomics technology from the lab setting into the real healthcare system; however, they seem to miss or ignore the public's desires and opinions in this issue. Therefore, this paper will review the genomics literature and the impacts of genetic testing among the public, and conduct a survey among Simon Fraser University students as a sample representing the populations of British Columbia to explore the public perceptions on multiple themes of the knowledge and attitude of the public towards genetic testing and government legislation regulating; the impact of genetic technologies on women; the health system implications; the privacy concerns over genetic information including access, control and trust; and the ethical implications of genetic testing.

Document type: 
Graduating extended essay / Research project
Supervisor(s): 
Chow-White, Peter
Department: 
School of Communication

A Rhetorical Analysis of Pharmaceutical Advertising

Author: 
Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2011-04
Abstract: 

Rhetoric, commonly regarded as the art of persuasion, is a subject of study and fascination that can be traced back to the ancient Greeks. As many scholars have suggested, rhetoric is a quintessential part of communication itself. Studying rhetoric affords us an understanding of how texts and the messages within them come to encapsulate a society’s values and ideals. This is particularly true of advertisements and, specifically to my purpose, pharmaceutical ads. In this paper I draw on the theories and methods of Glenn Stillar and Kenneth Burke in the analysis of three pharmaceutical drug ads. I analyse a Cialis poster ad, a Toviaz magazine ad and a Mirapex television ad. I use Stillar’s three tiers of analysis (discoursal, rhetorical and social) in combination with Burkean pentad analysis and the associated Burkean theory of the negative and substance. Using these frameworks, I ­explain how the ads present an ideal of health, youth and attractiveness as directional substance. The use of this ideal can be expanded to a discussion of autonomy in terms of attaining and maintaining of health, youth and attractiveness. The drugs offer autonomy by ameliorating the symptoms of the medical conditions that keep us from the ideal of health, youth and attractiveness. However, this capability exists only within and because of a framework of the drug’s constraints. Through rhetorical analysis, we come to understand the simultaneous constraining and enabling effects behind each of the advertisements and recognize that our autonomy exists somewhere between them.  

Document type: 
Graduating extended essay / Research project
Supervisor(s): 
McCarron, Gary
Onufrijchuk, Roman
Department: 
School of Communication

The New News Media: Democratic implications of undergraduate education and news consumption over social and traditional media

Author: 
Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2013
Abstract: 

Communication students at Simon Fraser University were surveyed and interviewed to deduce perceptions and behaviour of news consumption over social and traditional media. Both social media and traditional media are used to consume news with traditional media acting as the primary news source and as more accessible and reliable than social media. News stories considered important or having various perspectives were verified the most, especially world news. Extent of accessibility of sources and education determine the variety of sources used. Awareness of privacy issues in social media is high, but respondents do not alter their news consumption behaviour accordingly. High perceptual connection between being informed of news and being a well-rounded citizen corresponds highly with its impact on respondents’ news consumption. 

 

Document type: 
Graduating extended essay / Research project
Supervisor(s): 
Harasim, Linda
Department: 
School of Communication

Implementation of Active Noise Cancellation in a Duct

Author: 
Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2013-11-15
Abstract: 

An Active Noise Cancellation (ANC) system is implemented in real time using both feed forward LFXLMS (Leaky filtered-X least-mean-square) and feedback LFXLMS approaches for adaptive filtering. ANC algorithms are implemented on a ADAU1446 evaluation board and tested in terms of sound cancellation in a duct. The hardware and software interfaces required for the system are explained in detail. A test bed is developed to measure the performance of sound cancellation. Results are analysed in detail and recommendations are made for future research work to improve the performance of the system and to realize noise cancellation in 3D space.

Document type: 
Thesis
File(s): 

Bell Irving Fish Hatchery

Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2013-03
Abstract: 

Manager of the Bell Iriving Fish Hatchery, Darrin McClean, explains the many functions of the hatchery and its service to Stoney Creek.

Document type: 
Video
File(s): 
Bell Irving Hatchery video

Water Quality of Stoney Creek and its Effects on Salmon Spawning

Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2013-04
Abstract: 

Runoff water in urban streams possesses a major threat in salmon spawning. This has been the effect on Burnaby BC's, Stoney Creek. Sample water was retrieved at four sites, with two along Stoney Creek (sites 1 and 4) and two tributaries further upstream (sites 2 and 3). To begin our research we had formulated the hypothesis that tributaries would have lower dissolved oxygen content due to no remediation efforts being applied and downstream sample sites would have higher levels of pollutants due to road runoff accumulation. Multiple means in determining water quality of Stoney Creek were employed; in-stream water quality tests for dissolved oxygen (DO), pH, and temperature were determined using a DO, and pocket pH meter. Water samples were also obtained from each site and were further analyzed for phosphorous, ammonium and chemical oxygen demand levels (COD) using the Hach DR5000 spectrophotometer. Our last means of water quality testing was through the Water Quality TestKit on samples brought from site 1 and 3. In-stream testing resulted in pH levels ranging between 6.4 and 6.7, dissolved oxygen contents of 10.60mg/L and greater, and temperatures of 9.2°C and below. Accordingly, levels in pH, DO and temperature measured are all suitable for salmon spawning. Samples further tested in the lab showed higher ammonium, and phosphate levels that can effect spawning negatively. Lastly the Water Quality TestKit did not demonstrate very good accuracy, and was ruled to be unreliable. Our results indicate that Stoney Creek's conditions are favorable for salmon spawning, and that there is a strong correlation between temperature, pH and dissolved oxygen.

Document type: 
Report
File(s): 

Streambed Composition and its Contribution to Spawning Viability Following the Completion of the Stoney Creek Weir Restoration Project

Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2013-04
Abstract: 

Salmon populations are highly endangered, and in an attempt to restore these populations, habitat restoration projects have become abundant. The Stoney Creek Environment Committee established one such project to enhance salmon spawning conditions at Stoney Creek in Burnaby, BC, by building three weirs. In this report, the streambed composition of the three weirs is analyzed in relation to salmon spawning conditions for the five species of Salmonidea present in Stoney Creek. The result is a number of spawning viability maps ranking spawning conditions in sections of the weirs for each species. Weir 1 contained the smallest amount of undesirable spawning conditions, mainly because the streambed composition was dominated by cobble. Weir 3 contained the most suitable spawning conditions, with smaller gravel sizes and lower sedimentation levels. We provide rationale to explain which factors may have led to the conditions observed. This is followed by a discussion of our method’s uncertainties and restrictions as well as suggestions for future research and management.

Document type: 
Report
File(s):