Business - Theses, Dissertations, and other Required Graduate Degree Essays

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Causes of anticipatory perceptions affecting readiness for change

Author: 
Date created: 
2005
Abstract: 

Anticipatory perceptions appear to be a hindrance in implementing a successful organizational change as they negatively impact the employees' attitudes and behaviours. A study took place at the Ridge Meadows Hospital (RMH), which intended to tap the nurses' concerns about the effects of the upcoming merger of the two Extended Care Units (ECU) on their personal and work experiences. The change initiative was assessed and the main issues were analyzed. Among other issues, problem of anticipatory perceptions clearly emerged out of their responses, which were generated through a series of random one-on-one interviews with the employees and a comprehensive survey. The causes of negative anticipatory perceptions are described in the hospital settings, compared with the professional literature, and implications of the problem for the organizations are discussed. Recommendations are proposed on how to minimize the effects of negative anticipatory perceptions on employees and ensure a successful merger.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

The role of satisfaction and participation in technology acceptance

Author: 
Date created: 
2005
Abstract: 

The Technology Acceptance Model (TAM) suggests that two factors predict computer acceptance behaviour: perceived ease of use, and perceived usefulness. User participation is also believed to positively affect these two determinants. Researchers have suggested that user acceptance is best measured by measuring the satisfaction level of users with IS. This study not only measures acceptance through satisfaction with the new IS but also explores whether or not users' current satisfaction with the existing IS have any significant affect on the users' perception of ease of use, and usefulness of a new IS. A model was established with measures of perceived ease of use, perceived usefulness, current level of satisfaction with existing IS, user participation in developing new IS and perceived satisfaction. The results of this study indicate that user participation and current satisfaction positively affect perceived ease of use. The results also validate the TAM.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

Canadian cellular industry: Consumer switching behaviour

Author: 
Date created: 
2005
Abstract: 

Due to the increased competition and high costs of acquisition in the cellular industry, it has become increasingly important for companies to focus on retaining clients. This paper outlines the current industry conditions and studies the causes of consumer switching behaviour, as outlined by Susan Keaveney (1995) in her study of the service industry, and identifies additional factors specific to the cellular industry. The focus of the study is to identify the most important factors that cause consumers to switch. Using primary research, the author evaluates how TELUS Mobility is rated on each of the factors against the competition, by its own clients and the competitor's clients. Finally, the author provides recommendations to TELUS Mobility to effectively enhance its customer retention and build long-term client relationships.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

The significance of branding in the pharmaceutical industry

Author: 
Date created: 
2005
Abstract: 

Traditionally, and for several years, consumer goods companies have relied heavily on branding to successfully market and sell products. Recently, however, the pharmaceutical industry has recognized the importance and significance of branding even more and has re-structured their marketing departments to now include brand managers for their products. Consumer goods companies have followed a particular structure in how they brand their products. It is still debatable, however, if this model can be transferred and adapted to the pharmaceutical industry. This paper discusses the meaning of branding in general, and discusses the advantages and disadvantages of it. Next, the need for branding in the pharmaceutical company is discussed followed by the advantages and challenges of branding in this industry. Examples are given of pharmaceutical companies that currently use these branding strategies. The paper proceeds with a discussion about specific branding strategies that are effective for this industry, and finally, consumer perceptions of generic versus branded drugs are examined. In addition to the secondary research discussed in this paper, additional primary research is conducted to answer several questions pertaining to consumer views on branded versus generic medications in terms of perception of price differential, advertising differences, and purchase decision influences. The results are discussed followed by some implications and conclusions. Finally, the project concludes with some recommendations to pharmaceutical companies about the results of the paper and tips for successful branding.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

Cultural differences - The role it plays in skilled Chinese immigrant underemployment

Author: 
Date created: 
2005
Abstract: 

This paper approaches the problem of skilled immigrant underemployment at the human resource professional level by focusing on the relationship between communications disconnects caused by cultural differences and hiring decisions. It was confirmed that within the Vancouver tech industry, only a small percentage of skilled Asian immigrants applying get hired with the two most commonly cited factors affecting employers decision to hire being communication skills and the ability to work within the Canadian context. Employers were aware that they are turning away skilled Asian immigrants, but felt it was a 'business decision' based on perceived negative effects on productivity. Employers were concerned with not only the cost, but also the knowledge required for successful integration. Although there is a definite need for cultural integration programs, it may be unrealistic to expect employers to provide them and there may be a role for educational institutions to help fill this void.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

CWRTC's entry strategy into China's construction industry to sell water reuse solutions

Author: 
Date created: 
2005
Abstract: 

The purpose of the paper is to provide a marketing strategy for CWRTC (China Water Reuse Trade Consortium) to enter into the construction industry in China that needs new water reuse technologies. In this paper, the authors first review the current water and wastewater market in China, and identify the prospects for future growth. Then the authors analyze in depth the competitors, substitutes, buyers, and suppliers of CWRTC. The authors also investigate the internal strengths and weaknesses as well as external opportunities and threats. After the research and analysis, the authors make recommendations for CWRTC to sell its water reuse products and services into the residential, commercial, and industrial property development market and the building retrofit market. The authors also discuss the potential risks and suggest solutions. The authors end the paper with recommendations for potential issues leading to the next research stage.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

Effects of bottom-up visioning versus adopting a vision on employee buy-in: Analysis of the BC ministry of forests and range succession planning project

Author: 
Date created: 
2005
Abstract: 

Succession planning is fast becoming an urgent issue facing today's organizations. Looming mass retirements due to the baby boomer generation means that organizations can expect to lose knowledgeable and experienced workers, and finding replacements will be difficult as mass retirements force a labour shortage. Consequently, many organizations are creating succession plans. In an investigation of the British Columbia Ministry of Forests and Range Succession Plan, internal documents and previous government surveys were analyzed, and stakeholder interviews were conducted to assess the Ministry's readiness to adapt and implement this project. This investigation concludes that the Ministry's plans are thorough, yet many opportunities for improvement exist. In addition, analysis of the visioning process relating to employee buy-in showed that different visioning processes seemed to lead to different degrees of employee alignment with change objectives. Opportunities for improving visioning were derived and recommended to the Ministry of Forests and Range.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

Examining the effects of employee involvement in the health care workplace: The case of Ridge Meadows hospital extended care unit

Author: 
Date created: 
2005
Abstract: 

Faced with increasing fiscal restraint and political pushes for efficiency, Canada's health care system is on the verge of maximizing internal resources through employee involvement programs. However, faced with a history of poor labour-management relations, broken promises, and general mistrust, the employees of these organizations are skeptical at best when faced with the introduction of an employee involvement program. Using the context of an organizational change initiative at Ridge Meadows Hospital in Maple Ridge, British Columbia, an examination of the usage of employee involvement was conducted. While the findings closely corroborate management literature espousing the benefits of employee involvement programs, key obstacles must still be overcome to maximize its effectiveness. Overall, the usage of employee involvement may hold the promise of realizing such internal gains that Canada's health care system may be able to stave off the pressure to privatize or consume ever increasing portions of government budgets.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

Three essays on the pricing of convertible bonds and on put-call parities

Author: 
Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2009
Abstract: 

This thesis is a collection of three papers that have the valuation of derivative securities as a common theme. The first paper empirically compares three convertible bond valuation models. We use an innovative approach where all model parameters are estimated by the Marquardt (1963) algorithm using a subsample of convertible bond prices. The model parameters are then used for out-of-sample forecasts of convertible bond prices. The mean absolute deviation, which is calculated as the absolute difference between the model and the market price and expressed as a percentage of the market price, is 1.70% for the Ayache-Forsyth-Vetzal (2003) model, 1.74% for the Tsiveriotis-Fernandes (1998) model, and 2.12% for the Brennan-Schwartz (1980) model. For this and other measures of fit, the Ayache-Forsyth-Vetzal and the Tsiveriotis-Fernandes models outperform the Brennan-Schwartz model. The second paper examines the market memory effect in convertible bond markets. More specifically, we look at the pricing of convertible bonds issued after the original issuer adversely redeemed previous issues without giving an opportunity for investors to benefit from bond value appreciation. We find evidence that the market underprices new convertible bond issues of firms that call their bonds early. We also find that the degree of market underpricing depends on whether the convertibles are more debt- or equity-like. In the third paper, the European put-call parity condition is used to estimate the early exercise premium for American currency options traded on the Philadelphia Stock Exchange. Using a sample of 331 pairs of call and put options with the same exercise price and time to expiration, we find that the early exercise premium on average is 5.03% for put options and 4.60% for call options. The premia for both call and put options are strongly related to the interest rate differential and time to expiration. These results are important to consider when valuing American currency options using European option pricing models.

Document type: 
Thesis
Senior supervisor: 
C
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Thesis (Ph.D.)

Strategies, tools and processes for succession planning: Analysis of the BC ministry of forests and range succession planning initiative

Author: 
Date created: 
2005
Abstract: 

Succession Planning is fast becoming an urgent issue facing today's organizations. Looming mass retirements due to the baby boomer generation means that organizations can expect to lose knowledgeable and experienced workers and finding replacements will be difficult as mass retirements force a labour shortage. Consequently, many organizations are creating succession plans. In an investigation of the British Columbia Ministry of Forests and Range Succession Plan, internal documents and previous government surveys were analyzed, and stakeholder interviews were conducted to assess the Ministry's readiness to adapt and implement this project. This investigation concludes that the Ministry's plans are thorough, yet many opportunities for improvement exist. Additionally, this succession research provides strategies, tools, and processes for successful succession planning and discusses recommendations.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)