Business - Theses, Dissertations, and other Required Graduate Degree Essays

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Strategic analysis of a software business

Author: 
Date created: 
2006
Abstract: 

The goal of the software business analyzed in this paper is to grow revenue at an average annual rate in excess of 12% over the next five years, in a market with less than 10% annual growth, and increasingly intense competition. On its current path, it is not likely the focal business will achieve these goals. To do so, this analysis suggests the business should discontinue several nonprofitable products, divert the associated resources - and invest in additional resources - toward developing technology that will serve the attractive Manufacturing Execution Software for process industries market segment. In addition, the business should adopt a market (as opposed to sales or operations) orientation to improve customer satisfaction and penetration within served (and targeted) markets. Finally, the business should maximize the synergy among its portfolio of existing products to build a sustainable competitive advantage.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

Strategic analysis of a midstream oil production service provider experiencing a labour shortage

Date created: 
2006
Abstract: 

Recently, Flint Energy Services Limited announced its objective to double revenue in five years by becoming Service Provider of Choice and Employer of Choice. This paper will look at the challenges facing this organization concerning the current shortage of labour in the oil and gas industry of Alberta. For Flint, to double revenue, a Human Resource Strategy is fundamental. Continued success will depend on retention of its knowledge capital as competition for qualified personnel intensifies. The recommended strategy has three key pieces: outsourcing human resource recruitment function including independent contractors; focusing on retention, especially key personnel; and building programs to successfully recruit and retain employees from the non-traditional labour force, especially Aboriginals. Should Flint choose not to focus on a specific Human Resource Strategy to ensure differentiation, Flint will see its competitive advantages diminish and profit margins decline as competitors increase their capabilities and customer expectations intensil'y.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

The reversal of the Monday effect in Canada and the US

Author: 
Date created: 
2005
Abstract: 

This paper examines the Monday effect in US and Canadian equity markets and finds that: 1) the Monday effect in US and Canadian equity markets reversed during the period 1988 to 1998, and 2) there is a concentration of positive Monday returns during the first half of the month, i.e. the week-of-themonth distribution is more positive in the first and second Mondays of the month. Keywords: Monday (weekend) effect; US and Canadian equity markets; reversal; concentration of Monday returns in first half of the month; week-of-themonth distribution.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

Is there a January effect in the Greater China area?

Date created: 
2005
Abstract: 

Tests for the presence of the January effect are conducted using market index data for the following countries, Taiwan, Hong Kong, China, U.S., Brazil, Japan, and England. The result (Table 3) shows that Taiwan weighted average index, Taiwan industry indexes, and Hong Kong Hang Seng index show significant January effect. Hong Kong industry indexes, China Shenghi A share and B share, US. Dow Jones Average Index, CRSP Equal-Weighted Average Index, Japan Nikkei 225 Index, Brazil lbovespa Sao Paulo, and England FTSE 100 Index do not show significant January effect. iii

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

QQLT Inc. Visudyne?d Beyond

Author: 
Date created: 
2004
Abstract: 

QLTI's ocular franchise, comprised of VisudyneG for wet AMD, is the focus this paper. In addition to being QLTI's only commercial product, VisudyneG related activities constitute a major component of QLTI's overall operations. To this extent, issues identified are indicative of challenges facing QLT as a whole. Imminent entry threat of competing products underscores dependence of QLTI's ocular franchise on a single product, which enjoys exclusivity, and whose control of marketing rights was relinquished to a partner. For the overall company, it highlights underutilized asset base and weakening competencies as a biotech. VisudyneG must be differentiated. Its lifespan can be optimized by influencing the emerging market for treatment of neovascular conditions of the back the eye towards combination therapy. Cash can be used for licensing in order to secure a revenue stream and raising brand awareness. Ultimately, QLTI must rejuvenate its discovery core to secure its position as a biotech.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

Alternative brand naming strategies for bottled water division of Group Danone in British Columbia

Author: 
Date created: 
2005
Abstract: 

This paper investigates a possibility of forming a co-brand between Canadian Springs and Danone. Specifically, the study investigates the impact of Danone of the brand value on Canadian Springs and consumers' intention to purchase a co-branded product. The results of the study show that Canadian Springs is the strongest brand in delivered bottled water category and has the biggest perceived value when featured alone. Adding Danone to Canadian Springs name creates a co-brand that is weaker and less preferred by consumers than the original Canadian Springs brand. The study also reveals that consumers of bottled water in BC are price sensitive and increase in price substantively reduces their intention to purchase the product even for the most preferred brand. The results also suggest that consumers slightly prefer paying for delivered bottled water by either pre-authorized chequing debit or invoice than by pre-authorized payment by credit card.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Thesis (M.B.A.)

Chemicals and corporate social responsibility: Is there a fit?

Author: 
Date created: 
2005
Abstract: 

In this paper, the author develops an argument for the adoption of Corporate Social Responsibility by Canadian Chemical industry firms. The majority of Canadian firms in the chemical industry are members of the Canadian Chemical Producer's Association and a requirement of that membership is the adoption of Responsible Care. Responsible Care is a riskbased initiative that applies to all facets of the chemical business throughout product lifecycles. This paper provides a comparison of Responsible Care and Corporate Social Responsibility as well as a business case for adopting any voluntary initiatives including Responsible Care and Corporate Social Responsibility. A case study of one chemical firm that has adopted both initiatives is included. This paper concludes with observations and recommendations for firms who are contemplating the implementation of a social initiative such as Responsible Care or Corporate Social Responsibility.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

Strategic analysis for Business Career Services at Simon Fraser University

Author: 
Date created: 
2005
Abstract: 

Business Career Services (BCS) is a strategic business unit operating under the Faculty of Business at Simon Fraser University. This report analyses this unit's structure, objectives, and resources required to reach its goals. Through industry and internal analyses, this report reveals that there is a considerable distance between BCS and its goal of being a differentiator. Despite the expertise found in the unit, it is under-delivering in certain key areas, primarily due to a lack of resources. The issues facing BCS include differing expectations among MBA students; determination of metrics to measure BCS7 performance; selection of primary targets for marketing activities; and building the alumni network. The recommendation is for BCS to conduct a comprehensive survey with the MBA students and alumni; develop and implement a full-scale marketing campaign; and adjust strategic fit by identifying more funding sources and generating additional revenue.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

A Dividend Yield-based Trading Rule with Industry Data

Author: 
Date created: 
2004
Abstract: 

There is significant and ongoing debate regarding the power of dividend ratios to predict returns. Many papers statistically study the predictive ability of dividend yields using a broad market index, such as the S&P 500, both "in-sample" and "out-of-sample". Another area of study tests the economic strength of using dividend ratios as a primary input to a trading model or rule, again using a broad market index. This paper examines the robustness of tests of a dividend trading rule using disaggregated data from 12 Industry sub-indices.

Document type: 
Thesis
File(s): 
Department: 
Bus Admin - GAWM - Simon Fraser University
Thesis type: 
Gray (Research Project)

Strategic analysis of a pellet fuel opportunity in Northwest British Columbia

Author: 
Date created: 
2005
Abstract: 

The Haisla Business and Development Corporation (HBDC) is in the process of being incorporated. Its purpose is to create independence for the Haisla people by generating wealth and developing their people. The HBDC has access to many natural resources and has many opportunities to develop those resources to achieve their goals. This project will evaluate the feasibility of building and operating a wood fuel pellet plant as one means to achieve early success for the HBDC. An industry analysis will provide an overview of the dynamics of the industry, including its attractiveness. The resources and expectations of the HBDC will be reviewed to ensure appropriate strategic decisions are aligned. Finally, the pellet plant opportunity is analysed through a detailed market analysis, a competitive position overview, and a detailed financial analysis. Finally, a recommendation is made based on the feasibility and the fit with HBDC objectives.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)