Business - Theses, Dissertations, and other Required Graduate Degree Essays

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Industry analysis - Canadian medical doctoral universities

Date created: 
2005
Abstract: 

Most public sector and non-profit entities do not undergo standard business analysis that is typically found in their private sector counterparts, however such approaches may provide administrators with information to better understand their industry. A high-level industry analysis of Canadian medical-doctoral universities, based on Porter's five forces and value chain analysis, combined with an analysis of pertinent issues indicated that universities are greatly affected by strategic decisions imposed by government. Examples of these include movement towards a userpay environment and increased co-funding research relations with industry. Other influences outside of the control of universities, such as demographic impacts to customer base and human resources, also play a role. Through the use of similar analytic approaches, business administrators in universities can study the decisions and influences for future trends and their impacts and derive an understanding to augment their knowledge in order to compensate, prepare for and possibly eliminate negative impacts.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

Pivotal and the threat of open source CRM: A strategic assessment

Date created: 
2005
Abstract: 

The open source idea is gaining currency. In areas such as scripting languages, web server platforms, and database servers, open source software has managed to compete with and surpass commercial incumbents. Could the CRM industry be next? To answer this question, we introduce four open source case studies: Linux, Apache, MySQL, and PHP. Identifying commonalities between them, we suggest a framework for explaining the success of open source projects. Based on this framework, we evaluate the likelihood of open source CRM succeeding and pinpoint future developments that would trigger its widespread adoption. We conclude that open source CRM is likely to succeed and that its success will negatively impact commercial CRM vendors. In light of these conclusions, we propose recommendations that Pivotal Corporation - a commercial CRM incumbent - can pursue in order to better position itself in the industry's evolving competitive landscape.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

The January barometer: Fact or fiction?

Date created: 
2005
Abstract: 

The January Barometer is a theory that claims 'As goes January, so goes the year'. Proponents claim that if the stock market rises in January, the year will follow suit. Conversely, if the market falls in January it will end the year lower. This study uses linear regression analysis to determine if January has any greater predictive value of the following 12-month returns than the other eleven months. It tests two stock market indices over four different time periods. The results of the study provided little evidence to show that January, or any of the other months, can predict the direction or magnitude of stock market returns for the coming twelve months.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

An analysis of Company X's proposed strategy for entering the m-learning industry

Author: 
Date created: 
2005
Abstract: 

This is an analysis of an e-learning services company's proposed strategy for entering the m-learning industry. The company, referred to as Company X, is aiming to create generic courses that are deliverable via cellular phones. It plans to license these courses to telecommunications providers who will then make the courses available to corporate customers on a subscription basis. The analysis concludes that Company X should not pursue the proposed strategy. The m-learning industry is not yet commercially active, nor has a dominant design emerged. Company X has neither the financial nor the human resources necessary to develop commercially viable m-learning at this time. The combination of industry uncertainty and company instability renders the proposed strategy inappropriate. In order to meet its goals, the company should instead aim to be a holistic training solutions provider within its existing industry. This strategy would exploit the company's current strengths and leverage its reputation.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

Strategic analysis of a software business

Author: 
Date created: 
2006
Abstract: 

The goal of the software business analyzed in this paper is to grow revenue at an average annual rate in excess of 12% over the next five years, in a market with less than 10% annual growth, and increasingly intense competition. On its current path, it is not likely the focal business will achieve these goals. To do so, this analysis suggests the business should discontinue several nonprofitable products, divert the associated resources - and invest in additional resources - toward developing technology that will serve the attractive Manufacturing Execution Software for process industries market segment. In addition, the business should adopt a market (as opposed to sales or operations) orientation to improve customer satisfaction and penetration within served (and targeted) markets. Finally, the business should maximize the synergy among its portfolio of existing products to build a sustainable competitive advantage.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

Strategic analysis of a midstream oil production service provider experiencing a labour shortage

Date created: 
2006
Abstract: 

Recently, Flint Energy Services Limited announced its objective to double revenue in five years by becoming Service Provider of Choice and Employer of Choice. This paper will look at the challenges facing this organization concerning the current shortage of labour in the oil and gas industry of Alberta. For Flint, to double revenue, a Human Resource Strategy is fundamental. Continued success will depend on retention of its knowledge capital as competition for qualified personnel intensifies. The recommended strategy has three key pieces: outsourcing human resource recruitment function including independent contractors; focusing on retention, especially key personnel; and building programs to successfully recruit and retain employees from the non-traditional labour force, especially Aboriginals. Should Flint choose not to focus on a specific Human Resource Strategy to ensure differentiation, Flint will see its competitive advantages diminish and profit margins decline as competitors increase their capabilities and customer expectations intensil'y.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

The reversal of the Monday effect in Canada and the US

Author: 
Date created: 
2005
Abstract: 

This paper examines the Monday effect in US and Canadian equity markets and finds that: 1) the Monday effect in US and Canadian equity markets reversed during the period 1988 to 1998, and 2) there is a concentration of positive Monday returns during the first half of the month, i.e. the week-of-themonth distribution is more positive in the first and second Mondays of the month. Keywords: Monday (weekend) effect; US and Canadian equity markets; reversal; concentration of Monday returns in first half of the month; week-of-themonth distribution.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

Is there a January effect in the Greater China area?

Date created: 
2005
Abstract: 

Tests for the presence of the January effect are conducted using market index data for the following countries, Taiwan, Hong Kong, China, U.S., Brazil, Japan, and England. The result (Table 3) shows that Taiwan weighted average index, Taiwan industry indexes, and Hong Kong Hang Seng index show significant January effect. Hong Kong industry indexes, China Shenghi A share and B share, US. Dow Jones Average Index, CRSP Equal-Weighted Average Index, Japan Nikkei 225 Index, Brazil lbovespa Sao Paulo, and England FTSE 100 Index do not show significant January effect. iii

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

QQLT Inc. Visudyne?d Beyond

Author: 
Date created: 
2004
Abstract: 

QLTI's ocular franchise, comprised of VisudyneG for wet AMD, is the focus this paper. In addition to being QLTI's only commercial product, VisudyneG related activities constitute a major component of QLTI's overall operations. To this extent, issues identified are indicative of challenges facing QLT as a whole. Imminent entry threat of competing products underscores dependence of QLTI's ocular franchise on a single product, which enjoys exclusivity, and whose control of marketing rights was relinquished to a partner. For the overall company, it highlights underutilized asset base and weakening competencies as a biotech. VisudyneG must be differentiated. Its lifespan can be optimized by influencing the emerging market for treatment of neovascular conditions of the back the eye towards combination therapy. Cash can be used for licensing in order to secure a revenue stream and raising brand awareness. Ultimately, QLTI must rejuvenate its discovery core to secure its position as a biotech.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

Alternative brand naming strategies for bottled water division of Group Danone in British Columbia

Author: 
Date created: 
2005
Abstract: 

This paper investigates a possibility of forming a co-brand between Canadian Springs and Danone. Specifically, the study investigates the impact of Danone of the brand value on Canadian Springs and consumers' intention to purchase a co-branded product. The results of the study show that Canadian Springs is the strongest brand in delivered bottled water category and has the biggest perceived value when featured alone. Adding Danone to Canadian Springs name creates a co-brand that is weaker and less preferred by consumers than the original Canadian Springs brand. The study also reveals that consumers of bottled water in BC are price sensitive and increase in price substantively reduces their intention to purchase the product even for the most preferred brand. The results also suggest that consumers slightly prefer paying for delivered bottled water by either pre-authorized chequing debit or invoice than by pre-authorized payment by credit card.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Thesis (M.B.A.)