Business - Theses, Dissertations, and other Required Graduate Degree Essays

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A geographic market valuation for micro fuel cell technology in portable power applications

Author: 
Date created: 
2006
Abstract: 

Increasing demand for portable power has created a run-time gap with conventional batteries opening the door for leading edge technologies such as micro fuel cells. Emerging companies like Tekion attempting to enter the market face psychological and economical adoption barriers to commercialization. Examining innovation adoptive characteristics allows Tekion to identify niche markets. Fuel cell technology has capacity to displace current battery applications where more power and mobility are desired. Penetration into mainstream portable power market requires the ability to meet consumer power needs and establish standardized technologies. Firms that establish themselves as leaders in the target market and provide product integration will flourish. New markets have the highest potential for micro fuel cell adoption when targeting consumers with no access to power grids. The potential for dominance and availability of non-consumers makes Country X attractive. However the presence of adoption deterrents and lack of augmenters make acceptance low. Tekion should benchmark Country X’s valuation with other regions before developing a marketing plan.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

A strategic analysis of a foreign market entry.

Author: 
Date created: 
2006
Abstract: 

Lifta-Rise, based in Canada, is one of the leading manufacturers of stair-lifts for wheelchair users in North America and the world. Maturity of its main market, the US, and appreciation of the Canadian dollar forced Lifta-Rise to look for new market growth opportunities. In October 2004, the Disability Discrimination Act became law in the UK. As a result, all architectural barriers preventing wheelchair bound persons from accessing places offering services (for-profit and free-of-charge) would have to be eliminated. The UK, with similar culture, common language, and the existing enforcement of legislature favouring stair-lifts is the ideal growth opportunity for Lifta-Rise. Previous attempts, however, to establish product distribution in the UK by Lifta-Rise were unsuccessful and there was a possibility of discontinuing further business activities in that country. The UK market presents a tremendous growth opportunity for Lifta-Rise products. This paper proposes a market entry that will help Lifta-Rise establish its brand and grow its installed base. The proposed strategy is consistent with management’s preferences and ensures positive NPV.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

A strategic analysis for competing in the Canadian consumer wireless telcommunications market

Date created: 
2006
Abstract: 

The purpose of this study is to analyze competition in the Canadian wireless consumer market and suggest strategies for TELUS Communications Company (TELUS) to compete against its main rivals, Bell Mobility and Rogers Wireless. While TELUS outperforms its rivals in a number of areas, it lags behind them in terms of total subscribers and revenue, particularly in ON and QC. Low wireless penetration rates in Canada suggest that there is still room for significant subscriber and revenue growth. Furthermore, technological change has resulted in convergence of wireless data, voice and IP capabilities. Each of the three rival s offers converged, high-speed wireless applications, and there is little to differentiate one from the other. This study recommends that TELUS consider significantly increasing its sales presence in ON and QC over a three-year period, with a marketing focus on its Spark entertainment bundle, to build its customer base and increase revenue generation.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

Engaging the consumer: Building relationships and loyalty through web based media

Author: 
Date created: 
2006
Abstract: 

This project examines how to build an online relationship with the target market of a local women’s apparel retailer through use of direct e-mail. Customer acquisition and customer retention are examined. Online media is appropriate due to its low cost, efficiency, and the organization’s target market. The author suggests a relationship be built using principles of customer loyalty, customer engagement, and CRM (customer relationship management). Moreover, meaning consumers associate with shopping and the influence of privacy legislation are assessed. This project recommends the use of questionnaires as part of an overall direct e-mail campaign in order to collect customer data. Building on existing customer profiles allows the organization to use targeted and effective marketing techniques in future campaigns. The use of viral marketing is also recommended as a strategy to grow market share. Specific tactics recommended are based on primary and secondary research and provide guidelines for industry best practices.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

A strategic analysis of a service company in the film and television industry in Canada

Author: 
Date created: 
2006
Abstract: 

EP Canada Limited Partnership, a wholly owned subsidiary of Rainmaker Income Fund, is the leading ‘full service’ provider of payroll and employer-of-record services to the film and television industry in Canada. The size of the payroll volume outsourced in the film and television industry in Canada is directly correlated to the level of production activity in Canada. After several consecutive years of growth, the production of feature films and television programs, in Canada, is in decline. The strength of the Canadian dollar, in comparison with the US dollar, and tax credit competition from filming locations worldwide is contributing to the decline. The purpose of this paper is to analyze the current competitive advantage and business operations and make recommendations to help EP Canada Limited Partnership diversify its business in accordance with parent company objectives and better manage employee turnover.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

Strategic analysis of a fabless semiconductor company for setting up off-shore design center

Author: 
Date created: 
2006
Abstract: 

SEMILINK is a fabless semiconductor company that primarily focused on the communication chips industry before 2001. Since the meltdown of the Internet bubble, the communication industry that was closely related to the Internet has suffered the tremendous pressure of shrinking demand and increasing competition. This paper involves extensive analysis of the industry landscape and the competitive forces that shape the industry and companies within by using powerful tools such as Porter’s Five Forces and Industry Value Chain Analysis. Based on the discussion, Key Success Factors (KSF) is introduced. A comparison amongst compet itors including SEMILINK against the KSFs is undertaken in an effort to identify any steps that SEMILINK should take to be more strategically competitive. As a result, the study found that SEMILINK should consider setting up offshore design centres in China to fundamentally improve its cost structure for the current R&D operations. Internal Analysis was deployed in evaluating SEMILINK’s fit/capabilities of adopting the China Design Centre option.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

Strategic analysis of a niche retail start-up

Date created: 
2006
Abstract: 

This paper is a strategic analysis of a niche retail start-up company focused on selling decorative pillows to North American market through online and in-store channels. The firm is relying on a differentiation strategy to achieve competitive advantage in a market crowded with multi-category home décor retailers. There are limits to the amount of revenue that can be generated through the company’s retail store, and online sales growth is dependant on sustained internet marketing success. The company must be strategically opportunistic in its pursuit of long-term growth. Additional retail stores, wholesale and custom services are all being considered but would require the development of new internal competencies and a potential shift in strategy. In the short-term, the company must be careful not to become distracted and must frequently review its activities to ensure they are aligned with the current strategy. Where necessary, adjustments should be made to enhance strategic fit.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

Growth strategy for an emerging biopharmaceutcal company

Date created: 
2006
Abstract: 

Inimex Pharmaceuticals, Inc. is a privately held biopharmaceutical company dedicated to the discovery, development and commercialization of new human medicines based on the selective modulation of the innate immune response. Since Inimex’s background is in human drug development, no formal animal health activities have been a part of Inimex operations. This initial analysis shows that Inimex has opportunity in the animal health market. Inimex is in a good place to evaluate a potential revenue-generating growth opportunity that could also develop in-house capabilities and positively increase Inimex’s public profile for future investors. The primary recommendation is the strong encouragement for Inimex to pursue the development of a medicine for companion animal application. For maximum short term revenue, Inimex should bring the medicine into INADA trials then negotiate a deal before entering more resource intensive clinical field trials.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

The introduction of competition in the retail supply of electricity in British Columbia: Lessons from other jurisdictions

Author: 
Date created: 
2006
Abstract: 

A number of jurisdictions around the world have introduced competition, at the retail level, into their electricity supply industries. This paper examines the issues that may influence, or be influenced by, such an industry restructuring in British Columbia. In order to present a complete analysis, the structure and characteristics of the British Columbia electricity industry are discussed in the context of a possible restructuring. Then, the key issues for policy makers to consider are described, including stakeholder interests, costs, availability an d quality of supply, and environmental impacts. The examination of three case studies leads to the conclusion that electricity reform can be successfully implemented, however, the development and implementation need to be carefully and methodically carried out. To this end, an action plan, consisting of 14 specific action items, is presented. These action items cover four distinct stages, namely; design, legislate and motivate, implement, and monitor and enforce.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

Opportunity assessment of dynamic currency conversion in Canada

Date created: 
2006
Abstract: 

ABSTRACT This analysis assesses the opportunity that Dynamic Currency Conversion (DCC) represents for Hyperwallet, Inc. in Canada. DCC is a legal and established business around the world but its market potential in Canada is almost untouched. Hyperwallet is capable of running a standard DCC system but plans to introduce a patentable new transaction-rerouting technology which would provide a cost advantage in comparison to future competitors. Establishing a cross border presence in line with the rerouting technology involves a large initial investment. Therefore, this project shrinks the scope of business with Americans, who constitute the largest foreign tourist group in Canada. Hyperwallet is provi ded with a pros and cons study of two equally promising locations to introduce the service. In light of the conclusions reached, this project confirms that Hyperwallet should pursue DCC. This project recommends that a feasibility analysis be performed to study the cost structure of the two locations before finalizing an investment decision. Keywords: Dynamic Currency Conversion, Forex, Visa, Opportunity Assessment.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)