Business - Theses, Dissertations, and other Required Graduate Degree Essays

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Understanding the social structure of television audiences: three essays

Author: 
Date created: 
2010-08-11
Abstract: 

Essay 1: “Measuring group viewing in television audiences”. Group viewing (GV) has been shown to increase enjoyment of television programs, to affect viewers’ intention to watch and to mediate cognitive processing of advertisements. We propose a simple measure of GV that can be easily incorporated by ratings measurement companies, and apply it to a unique Mexican people meter data set to show how demographic, psychographic and program content characteristics affect the level of GV. Furthermore, we show that consequences of GV include increasing individual viewership and reduced channel switching, and that these effects interact with group composition. Essay 2: “Group viewing and spousal preferences as predictors of individual preferences of Mexican television viewers”. We investigate the impact of GV on individual television consumption while accounting for other mutual influences between the members of the specific group consisting of husband and wife. Our findings indicate that most mutual influences between wives and husbands stem from GV. The residual influences are small although interesting: husbands’ influence on wives’ preferences becomes negative once group viewing is accounted for, but wives’ influence on husbands’ remains positive. We discuss consistency of these findings with past research and their implications for marketers and broadcasters. Essay 3: “Television auditoria: Hierarchical networks meet consumption systems”. Most empirical research on television audiences has framed audiences as demand sides of markets made up by unrelated individuals, while scholarship in communication has not delivered a unified theory of audiences. We present an empirically-grounded framework from a systems perspective, where television audiences and channels form broader systems we call auditoria. The sub-system audience is specified as a hierarchical network while the subsystem source (channels) is specified as a consumption system, building on extant marketing theory. We identify emerging properties of auditoria which explain consistent findings in the literature and allow us to formulate theoretical propositions. Findings from essays 1 and 2 are integrated into the proposed framework.

Document type: 
Thesis
File(s): 
Senior supervisor: 
Robert Krider
Department: 
Business Administration: Faculty of Business Administration
Thesis type: 
(Thesis) Ph.D.

Entrepreneurial networks: a review, methodology and typology

Date created: 
2010-06-07
Abstract: 

In this thesis I explain how research on entrepreneurial networks has been dominated by two approaches: one focussing on network structures (connections between actors) and one on network flows (exchange or transformation of resources within relationships). Using configuration theory, I then make the case for an integrated approach that considers the interdependence between network structures and network flows. To achieve this, I present three papers, the first of which has been published and the other two are being revised for publication in a journal. In the first paper I examine the affect of network embeddedness (i.e., the degree to which social structure and processes shape economic action) on the performance of new technology based firms and argue that operationalizations of network embeddedness would benefit from incorporating structural network measures as well as measures of the attributes of individual relationships. I then present a second paper in which I describe a model and method (Q-analysis) for conceptualising and measuring variations in the structure–flow interdependence of networks. Together, the model and method facilitate richer examinations of the form and function of entrepreneurial networks. In the third paper I develop a typology of four network configurations based on variations in network structural complexity and network flow complexity. I then describe how different network management capabilities are suited to each of the network configurations. Together these three papers provide contributions that will help researchers to study how structure-flow interdependence affects the configuration, multiplexity (i.e., how multiple flows interact within and across relationships) and evolution of entrepreneurial networks.

Document type: 
Thesis
File(s): 
Senior supervisor: 
Ian McCarthy
Elicia Maine
Department: 
Business Administration: Faculty of Business Administration
Thesis type: 
(Thesis) Ph.D.

Water storage of pine - A strategy to mitigate losses due to mountain pine beetle

Date created: 
2005
Abstract: 

The pine forests of BC are currently subjected to an epidemic infestation of mountain pine beetle. This paper provides a review of the history and extent of the infestation, a report on the likely economic effects of extensive pine mortality and an evaluation of a strategy to mitigate some of the projected negative economic impacts. Because of the infestation's scale, the limited shelf-life of dead standing timber, and milling capacity constraints, a majority of the affected pine will not be salvaged. The merchantable value of some of the affected timber could be maintained by storing it in lakes. Lake storage involves substantial carrying charges as logging costs are incurred in the near term while the timber will be processed and sold at some time in the future. Incentives will likely be required and it is recommended that the Province defer stumpage, facilitate regulatory approvals and appoint a "Facilitator of Innovation".

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

First Nation commercial land development, competitive advantage

Author: 
Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2005
Abstract: 

This paper explores the competitive advantages possible to First Nations developing reserve land for commercial purposes. The First Nation is introduced as a competitor to neighbouring municipal governments within a regional environment. The unique history and relationship of First Nations to land is established. Through a review of current municipal government practices related to commercial land development an industry analysis is undertaken. The author uses the analysis of municipal government practices to establish a benchmark of industry organization and best practices. A model of preferred relationships for a local government wishing to develop land for commercial purposes is established. A case study of two First Nations compares the organization and practices of First Nation commercial land development against the municipal benchmark and preferred relationship model. The key success factors and model limitations are offered as a general guide to other First Nations considering the commercial development of reserve land.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

Internal IT strategy for XYZ Solutions Inc.

Author: 
Date created: 
2005
Abstract: 

XYZ Solutions Inc. is a rapidly growing IT services company based in Vancouver, British Columbia. Following a series of acquisitions, the company is expanding market share and developing internally. IT systems are instrumental in supporting corporate strategy and internal operations. XYZ's IT strategy currently focuses on developing these systems. This analysis outlines enhancements to XYZ's existing IT strategy in order to strengthen the company's ability to utilize information technology. In developing these enhancements, the analysis reviews the history, structure, and strategies of XYZ and characterizes the current alignment between business objectives and internal R&D. Further to developing enhancement recommendations, the analysis provides an implementation plan to address key sources of business-IT misalignment. The enhancements to IT strategy are an opportunity for XYZ to develop a sustainable competitive advantage through improved planning, development, and usage of IT.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

Implementing sustainability at Alcan Primary Metal - British Columbia

Date created: 
2005
Abstract: 

This project is a strategic analysis of the environmentally driven pressures affecting Alcan Primary Metal - British Columbia (APM-BC), and its ability to be a sustainability driven company. The objective is to develop a set of recommended strategies that will bring both social and economic balance and create value by acting on the identified issues. Using a stakeholder analysis and a modified PESTLE analysis, seven key components of APM-BC's value chain were analyzed to identie eighty-one key environmental issues. These issues were mapped according to business and environmental risk. Using a SWOT analysis, seventy-five strategies for managing the environmental issues while building value through incorporating stakeholder participation and creating economic opportunities for communities within APM-BC's sphere of influence were developed. The set of recommendations provides an opportunity for further implementing sustainability into the company's business plan. This can be accomplished through eco-efficient strategies to improve operating margins, risk management strategies that create environmental awareness and strategies to build capacity with APM-BC's stakeholders.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

What has explained IPO underpricing?

Author: 
Date created: 
2005
Abstract: 

For the period 1998 to 2004, the average first-day return on initial public offerings of common stocks is 33%. This paper explores what has explained the IPO underpricing. Using data on 1598 firms-commitment, I find the cross-sectional distribution of one day average returns is modelled better as a mixture of three components: underwriters' reputation, industry composition and market valuation. I also examined the difference in initial average return between issues underwritten by prestigious banks and nonprestigious banks. I find, during the tech bubble period 1998-2000, the underwriters' reputation is positively related to IPO initial returns; and during the post-bubble period 2001-2003, IPOs managed by more reputable underwriters are associated with less shortrun underpricing. As time changes, underwriters' reputation is not a significant determinant of IPO initial returns. The firms industry and market valuation are consistently positively related to the IPO initial returns.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

Technology roadmap and resource allocation methodology for the Canadian Institute for Fuel Cell Innovation (IFCI)

Date created: 
2005
Abstract: 

A technology roadmap and research resource allocation methodology was develoded for the Canadian National Research Council's Institute for Fuel Cell Innovation (LFCI). This report outlines the roadmap and portfolio mapping tools developed, demonstrates how they were applied to the institute's 2005 portfolio of projects, and outlines a process by which the tools can be applied in the future. This work also includes a review of the relevant literature on technology roadmapping and research portfolio management as well as an internal and external analysis of IFCI. The technology roadmap and resource allocation methodology will aid IFCI in determining which projects to fund when faced with limited resources. The external analysis shows that IFCI is well positioned to make a substantial contribution to fuel cell commercialisation and to build a world-class reputation. However, being a young institute in an emerging field, IFCI is finding it challenging to define and implement a coherent strategy. IFCI is working to refine its strategic direction and build capabilities that match the needs of the cluster which it is intended to serve. This report closes with recommendations for further improvement.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

Analysis of a cold water release facility in the Nechako Reservoir

Author: 
Date created: 
2005
Abstract: 

As part of the 1997 Agreement with the British Columbia provincial government, Alcan committed up to $50 million toward the design and construction of a Cold Water Release Facility (CWRF) at the Kenney Dam for the environmental enhancement of the Nechako River. The CWRF will become part of the Nechako Reservoir, which is located in northwestern BC. The design and operation of the CWRF will be determined through discussions with stakeholders including the provincial government, the Department of Fisheries and Oceans (DFO), the Nechako Watershed Council (NWC) and First Nation groups. The project and its stakeholders will have direct and indirect effects on Alcan and its objective of maximising value for its shareholders. Alternatives for Alcan include adjusting the time line of the project to complete it as soon as possible, following the proposed NWC time line or delaying the project. Alcan and the stakeholders could also bring a third party to the project. All options could include power generation to the CWRF. In order to meet the primary goal of creating value for the shareholders, Alcan should follow the time line set out by the NWC. This will permit Alcan to build positive relations with the key stakeholders and to protect the provincially granted water rights for the continued operation of the works in Kemano and Kitimat. This paper will in no way reflect the thoughts or intentions of Alcan. The ideas explored within the paper are those of the author only, and are not in any way binding upon Alcan, Simon Fraser University or anyone else.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

An e-marketing plan for a Chinese import-export servicing company

Author: 
Date created: 
2005
Abstract: 

Winper Technology Corporation is a Chinese-based import and export logistics service provider for technology-related products. This paper introduces the company's current services, customers, organization, and operational model. The paper provides an analysis of internal strengths and weaknesses of the company. The paper then analyzes the competitive position of the company within the import-export servicing industry. The analysis provides advices on how to segment and target Winper's customer groups b:y recommending that it position itself as a total solution service provider, providing flexible and customized services. The analysis then develops an e-marketing strategy and e-marketing plan based on the competitive analysis. The development of the e-marketing plan covers e-marketing objectives, strategies, tactics and control management. The e-marketing plan provides step-by-step instruction on a marketing strategy. Finally, the analysis provides a recommendation on the integration of the long-term marketing strategy with a short-term revenue generation e-marketing plan.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)