Business - Theses, Dissertations, and other Required Graduate Degree Essays

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Daedalus projects: Three scenarios for the future

Date created: 
2007
Abstract: 

This report presents an analysis of Daedalus Projects Inc., a start-up real-estate development company based in Vancouver, British Columbia (B.C.). The company has recently started looking at three development opportunities. The purpose of this report is

Document type: 
Thesis
File(s): 
Supervisor(s): 
M
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

Establishing a Western coffee shop chain in China

Author: 
Date created: 
2007
Abstract: 

The project presents a business plan for starting up a coffee shop in Nanjing, China. An overview of the competitive environment and the growing market demand for coffee in China is assessed, and the author describes the criteria by which a new entry to the market can compete successfully. The venture is intended to be a flagship operation for what is intended to be the development of a successful chain of coffee shops in China. The author concludes that a new entrant can penetrate the market based upon a focus on the affluent business and student segments of the population in Nanjing. Three segments have a growing interest in westernized products. The concept will differentiate from competitive brands on the basis of food/beverage pairings, ambience, and service quality. Funding for the venture will be contributed through equity provided by three partners, who also provide operational expertise and experience in China.

Document type: 
Thesis
File(s): 
Supervisor(s): 
N
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

Application of the balanced scorecard framework to objectives of an industrial producer

Author: 
Date created: 
2005
Abstract: 

The goal of this study is to use the balanced scorecard framework to improve the alignment of departmental and plant objectives, and to provide guidance for implementation of strategic objectives for a large aluminum smelter. The analysis has three main parts: a situational analysis, a review of the balanced scorecard framework, and a discussion of how the framework may assist in identifying objectives to support implementation of strategy. Opportunities were identified by attempting to qualitatively map present plant and departmental objectives into balanced scorecard framework and by discussing features of the resultant structure. The main finding is that a balanced scorecard framework can highlight opportunities for implementation of strategic activities, although the process is largely qualitative and difficult to validate. In this specific case, suggestions to improve vision, mission, objectives and measures of current plant and departmental performance metrics are presented. Risks of misapplication using the balanced scorecard are mentioned.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

E-Marketing Strategies for E-Business

Author: 
Date created: 
2004
Abstract: 

A newly formed online company, eLegalDoc, is getting ready to launch their ebusiness website. The company provides simple-to-use, customizable, auto-generated, and affordable electronic legal documents over the Internet. As the success of the eLegalDoc website is greatly dependent on the effectiveness of its product positioning and traffic generation, eLegalDoc requires the development of competitive positioning strategies and a marketing strategy and tactics to leverage its business model. This project develops the strategies based on market and competitive analysis. Using these strategies, the author suggests e-marketing tactics to generate costeffective traffic to the eLegalDoc website. In accomplishing this, the first step involves an academic research review of various e-marketing strategies and tactics, including the value bubble model for analyzing e-business websites. The e-marketing strategies include tactics for the following components: website strategies, website design essentials, affiliate programs, banner advertising, email marketing, search engine marketing, search engine optimization, and online trust building.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

Strategic fit for new business initiatives for an environmental engineering firm

Date created: 
2005
Abstract: 

Engineering consulting firms have a limited set of options to enhance revenues. Engineers sell time and similar services to competitive firms. They are rapid followers not differentiators. To enhance revenues from other sources, an engineering firm has to invest nonbillable time in riskier business ventures. This project explores how a firm could achieve differentiation by examining two new business initiatives that may provide enhanced revenues by entering an emerging industry called CleanTech. This industry is complex and varied; characteristics that may provide market entry opportunities that they can exploit if the firm's partners can manage their propensity for loss aversion. One option is to provide advisory services to developers and investors in CleanTech. A second option is to assemble technologies and manage consortiums taking solutions to global markets. Managing consortiums may provide a better return on investment. The Advisory service may be too incompatible with the firm's core competency.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

Riding the Canadian yield curve

Author: 
Date created: 
2007
Abstract: 

Riding the yield curve, a trading strategy of buying long-term bills and sell them before maturity, has been a popular means to achieve excess returns over the buying-and-holding strategy. This paper looks at historic excess returns of Treasury Bill and Bond markets in Canada. Our empirical results indicate that, the riding yield curve strategy does offer very small excess returns, but these excess returns show that neither strategy stochastically dominates the other. Furthermore, these excess returns are very sensitive to the period of 1992/11 – 1997/11 on a risk-adjusted basis. Overall, our evidence does not show a superior performance by implementing the riding strategy over the past 15 years in Canadian market.

Document type: 
Thesis
File(s): 
Supervisor(s): 
D
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
M.A. (M.B.A.)

A strategic analysis of a private equity financial services firm

Author: 
Date created: 
2005
Abstract: 

I would like to thank my team mates Tracy Tong, Allan Dorff, Geoff Fawkes and Roger Kemp for their intellect, spirit and friendship. Feeling that I was on the best team possible made a difference to every class and weekly meeting. Special heartfelt thanks are owed to my parents for their constant, lifelong love and support. In particular I am indebted to my father. His genes-at least a few of which I inheritedhelped me immeasurably. As well, his first-semester editing swiftly sharpened my grammatical skills! Finally, I owe thanks to God, whose strength and wisdom I felt so many times throughout this journey.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

A growth strategy for a niche-market software firm

Author: 
Date created: 
2007
Abstract: 

A relatively new software and professional services company is looking to expand its business in a niche market. The software product, used for articulating and managing a sustainability vision, is targeted to local governments in the US. The field o f sustainability is new and uncertain. In 2007, the company’s competitive advantage rests in the use of its knowledge of sustainability to deliver rapid implementation of its software product. Professional consulting services are integral to the product but also limit the company’s ability to scale its operations to achieve growth. Recommendations are proposed to help this young company achieve growth in the US market. Particular focus is placed on the role of alliances in enabling the company to gain a foothold in the emerging market for sustainability reporting.

Document type: 
Thesis
File(s): 
Supervisor(s): 
M
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

Analysis and simulation of the bullwhip phenomenon in supply chains

Author: 
Date created: 
2007
Abstract: 

The need to manage inventories to ensure customers receive right products at right time is a central feature of business operation. Successful inventory management aimed at demand satisfaction with low safety stocks has become more difficult as supply chains grow in size, complexity and shift to global environment. One common phenomenon in supply chain management is that of bullwhip effect. Bullwhip effect indicates that small disturbance at customer end of supply chain, in the form of a change in amount ordered from its immediate supplier, causes increasingly large disturbances as it works through the chain. The end supplier then is faced with producing and shipping wildly varying order amounts to customer end. In this paper we explore these issues via simulations to demonstrate how, under a variety of scenarios, the ease with which bullwhip effect can occur, its impact on inventory control and to suggest remedies to circumvent resultant effects.

Document type: 
Thesis
File(s): 
Supervisor(s): 
E
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)

Tackling the growth imperative as a senior gold producer

Author: 
Date created: 
2005
Abstract: 

Placer Dome is the world's fifth largest gold producer with seventeen mines operating in seven different countries. This paper provides an analysis of the gold mining industry as well as Placer Dome as a company in order to determine the most appropriate strategy for growth. An internal analysis is conducted, including a strategic fit analysis, a value chain analysis and a financial analysis. This paper identifies key issues facing the company regarding its future growth. First, grassroots exploration has had a low instance of success due to under spending during a period of weak gold prices. In addition, developing major projects will stretch the company's financial and personnel resources due to a poor share price performance and a business restructuring project. As well, the market continues to punish gold companies which diversify from pure gold. It is recommended that Placer Dome pursue a combination of organic growth, geographic diversification and increased M&A efforts.

Document type: 
Thesis
File(s): 
Department: 
Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)