Publishing Program - Theses, Dissertations, and other Required Graduate Degree Essays

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Publishing translated works: Examining the process

Author: 
Date created: 
2015-12-18
Abstract: 

Greystone Books Ltd., based in Vancouver, publishes many translated works. This report is intended to examine the benefits of publishing translated works and compare that to publishing original English language works. This report will analyze two translated works: Gut: The Inside Story of Our Body’s Most Underrated Organ by Giulia Enders, which was translated from German to English, and 1000 Lashes: Because I Say What I Think by Raif Badawi, which was translated from Arabic to English. Greystone Books’ process for publishing translated works will be explored to understand how its acquisition, translation, editorial, and marketing and publicity processes work. These will be compared to Greystone’s processes for publishing original English language works. Two case studies will be presented to further evaluate Greystone’s process for publishing translated works. Gut: The Inside Story of Our Body’s Most Underrated Organ by Giulia Enders had a regularly-paced schedule and an accessible author, whereas 1000 Lashes: Because I Say What I Think by Raif Badawi had a very tight schedule and an absentee author. By examining these two books, this report will determine if publishing translated works is a more, less, or equally effective method than publishing original English works for Greystone.

Document type: 
Graduating extended essay / Research project
File(s): 
Supervisor(s): 
John Maxwell
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project Report) M.Pub.

The events model: How industry-specific award events benefit magazines

Date created: 
2015-12-17
Abstract: 

The purpose of this report is to explore the effectiveness of magazine award events and to recommend improvements that will propel such media events to impact the publishing landscape on a greater level. This paper uses Western Living’s Designers of the Year and Vancouver magazine’s Restaurant Awards as case studies to support the concept that award events are a clever and dependable source of non-traditional revenue, free marketing, and proprietary editorial content for such publications. It also critically analyzes the impact that each department—editorial, marketing, and sales—has on planning, executing, and promoting these events in terms of editorial vision, marketing and PR impact, and sales strategy associated with such events. Finally, this paper offers suggestions and recommendations for how award events could be utilized and monetized further.

Document type: 
Graduating extended essay / Research project
File(s): 
Supervisor(s): 
John Maxwell
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project Report) M.Pub.

Bringing the Writer Home: Consistency and Community in The New Quarterly's Past and Future

Date created: 
2015-12-21
Abstract: 

The New Quarterly has remained a successful small-circulation literary periodical through thirty-four years of operations. This report focuses on four benchmarks in The New Quarterly’s history: its inception in 1981, its incorporation as The New Quarterly Literary Society in 2003, its succession plan to hire a new editor and acquire charitable status in 2012, and the inauguration of the Wild Writers Literary Festival, the magazine’s largest brand extension and annual fundraising event. Through the magazine’s consistent mandate, its excellent editorial reputation, and its dedicated community presence, The New Quarterly has become a destination literary magazine in Canada. By continuing these best practices and adapting them to the digital age, The New Quarterly can evolve into a successful content producer. This project report is intended to benefit members of the Canadian magazine publishing industry, and will be of interest to those concerned about the sustainability of charitable arts organizations in Canada.

Document type: 
Graduating extended essay / Research project
File(s): 
Supervisor(s): 
John Maxwell
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project Report) M.Pub.

Notes From The Underground: A Case Study of subTerrain

Author: 
Abstract: 

In 2015, subTerrain celebrated its 27th anniversary. What began as a small, obscure publication has over the course of the last three decades evolved into a prominent magazine with a distinctive voice in the Canadian literary landscape. This report considers subTerrain’s challenges in ensuring a steady supply of government funding and the impact of the introduction of the Canada Periodical Fund on literary magazines. This report makes the case that subTerrain has grown in readership and relevance by cultivating a vibrant community of writers and offering them an alternative and attractive space to publish experimental and progressive work. Finally, it examines the magazine’s ongoing attempts to augment itself for online consumption.

Document type: 
Graduating extended essay / Research project
File(s): 
Supervisor(s): 
John Maxwell
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project Report) M.Pub.

How Digital Publishing Combined With Printed Books: A Case Study of The Jinglun Digital Publishing Platform

Author: 
Date created: 
2015-11-24
Abstract: 

The purpose of this study was to provide insights into the digital publishing market in China and Canada through case studies on the Jinglun Digital Publishing Platform. The retrieved data shows that there is opportunity of establishing a new digital publishing platform in Canada. The analysis of Jinglun Digital Publishing Platform showed that we can use the digital content add to the user experience of reading on digital publishing, but the mainstream position of print books is unshakable. The report will also examine the feasibility, provide detailed information, and a plan for launching the Jinglun Digital Publishing Platform in Canada.

Document type: 
Graduating extended essay / Research project
File(s): 
Supervisor(s): 
John Maxwell
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project Report) M.Pub.

Textbook Order Fulfilment Strategies and Implementation of Epsilon Publishing, 2013

Date created: 
2015-09-09
Abstract: 

This report describes Epsilon Publishing’s textbook order fulfilment strategies and implementation for the back-to-school period of 2013; paying particular attention to processing, producing and fulfilling its primary school purchase orders from its textbook inventory done locally and under-one-roof. A sample bookstore implementation is used to show how Epsilon processed, produced and fulfilled the textbook orders for that bookstore. The report also uses the same bookstore to assess how Epsilon performed in producing and fulfilling its textbook order during back-to-school 2013. From this sample, it is suggested that Jamaican educational publishers could see profitability from their inventory sales should they become interested and choose to apply the local and under-one-roof strategies described in this project report in processing, printing and fulfilling their textbook orders.

Document type: 
Graduating extended essay / Research project
File(s): 
Supervisor(s): 
Rowland Lorimer
Tom Woll
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project Report) M.Pub.

Getting SaaSy: The Implementation of Magazine Manager at Canada Wide Media

Date created: 
2015-08-21
Abstract: 

In 2013, Canada Wide Media (Canada Wide), a regional magazine publisher based out of Vancouver, BC, upgraded its Customer Relationship Management (CRM) from outdated proprietary software – Media Services Group – to a Software-as-a-service (SaaS) vendor – Magazine Manager. Its implementation was considered a failure (by 2014 Canada Wide scrapped Magazine Manager in favour of Media Services Group’s later CRM iteration, Élan) and this report seeks to answer why. Through an examination of Canada Wide’s research pre-implementation, personal observation and contributions during implementation, and analysis post-implementation, this report provides honest and critical information to publishers seeking software guidance. The following aspects of software implementation are considered: the importance of research and planning as it related to the selection of the right software; the significance of data organization, storage, and transfer to a new system; the setup requirements for a new CRM such as management policies and product and display configuration; software integration requirements and concerns; and the role that entrenched human culture plays when training employees in a new CRM. To provide context and background information, this report also outlines the key differences between in-house proprietary, Application Software Providers (ASP), and cloud-based vendors such as SaaS.

Document type: 
Graduating extended essay / Research project
File(s): 
Supervisor(s): 
Juan Pablo Alperin
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project Report) M.Pub.

Digital Magazines and Wordpress: A Case Study of Two Digital Magazines During Their Development and First Year

Date created: 
2015-08-31
Abstract: 

This report analyzes two Wordpress based digital magazines with a focus on their development and first year of publication. The report examines each case and their unique successes in developing digital publications that are capable of achieving each publisher’s required functions. This report presents two methods of creating digital publications using Wordpress and outlines the strategies and methods used with the purpose of acting as a guide for publishers embarking on a similar path.

Document type: 
Graduating extended essay / Research project
File(s): 
Supervisor(s): 
John Maxwell
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project Report) M.Pub.

From monologue to dialogue: digital content strategy for corporate marketers

Author: 
Date created: 
2015-08-07
Abstract: 

This report examines how the City of Vaughan’s Recreation & Culture department (CoVR&C) can develop and manage a digital content strategy that optimizes community engagement. It first looks at how social media has impacted business and why marketers can no longer push sales-driven messages onto consumers but instead need to pull them in with high-quality content that sparks conversation. This is followed by an environmental analysis of the CoVR&C’s social networks, specifically Facebook, Twitter and Instagram. Then, based on research and industry trends in the non-profit sector, the report recommends social media marketing best practices in the context of the CoVR&C. It concludes with a social media strategic plan aimed at transitioning the CoVR&C’s two-way communications channels from a monologue to a dialogue by restructuring content and correlating analytics. On a broad level, this report provides tips for corporate marketers who are developing or re-evaluating their digital content strategies.

Document type: 
Graduating extended essay / Research project
File(s): 
Supervisor(s): 
John Maxwell
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project Report) M.Pub.

Improving multi-platform workflow at Harbour Publishing and Douglas & McIntyre

Author: 
Date created: 
2015-08-24
Abstract: 

At Harbour Publishing, the production of multi-platform materials is inefficient. Data is not effectively reused, and a lot of time is spent manually copying and reformatting data. The project described in this report aimed to develop a system that could simplify their workflow, using their promotional catalogues as a starting point. Harbour’s website contains all the same data that goes into their catalogues, and since it also generates their ONIX Record, the project used it as the source. By leveraging several XML formats and some web programming, the project’s prototype successfully automated most of the catalogue production process. Unfortunately, there were too many limitations to make real-world usage possible; however these were not limitations that cannot be overcome given more time and some financial investment, and the project provided an effective proof that automated workflow systems are a worthwhile investment.

Document type: 
Graduating extended essay / Research project
File(s): 
Supervisor(s): 
Juan Pablo Alperin
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project Report) M.Pub.