Publishing Program - Theses, Dissertations, and other Required Graduate Degree Essays

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The Castle Rock Writers Conference and how small writing conferences can help local writers

Author: 
Date created: 
2019-12-18
Abstract: 

Castle Rock Writers Conference is a Colorado event focused on helping local writers improve their craft and enter the publishing industry. This report provides a breakdown of the conference’s history from its foundation in 1999 to its current iteration in 2019. The report will also serve as an analysis of the organization of the conference. It also highlights how CRWC has adapted over the years to draw in different parts of the writing community along Colorado’s Front Range. It aims to highlight the importance of these small conferences, with their focus on community and accessibility.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
John Maxwell
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project) M.Pub.

Engaging online: Case study and redesigning of BCBusiness daily newsletter

Author: 
Date created: 
2019-08-06
Abstract: 

We live in an era when technology is rapidly changing and the barriers of communication are vastly diminishing. Although many new methods of communicating with customers have been developed over time, e-mail has always been one of the most effective. Businesses all around the world have been trying to increase their customer engagement and market their products through e-mail marketing. In late 2016, BCBusiness—BC’s only business-specific magazine—published its first daily newsletter. Over the years, as more competitors entered the marketplace, BCBusiness found that it needed to revitalize its newsletter to improve customer engagement. This report covers the redesign process of BCBusiness’s Daily Newsletter and analyzes its effectiveness based on the back-end data gathered from ActiveCampaign, their e-mail marketing tool. This report will also provide suggestions that would improve their newsletter’s marketability.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
Leanne Johnson
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project) M.Pub.

Gathering knowledges to inform best practices in Indigenous publishing

Author: 
Date created: 
2019-05-30
Abstract: 

Storytelling is at the core of Indigenous knowledge systems and ways of life. Indigenous community members—including Elders, storytellers, writers, poets, artists, scholars, activists, editors, and publishers—have worked for decades to increase Indigenous representation in publishing. Many feel a responsibility to share their stories, knowing that when published in a good way their stories can promote healing among Indigenous cultures, and address a lack of understanding among settler Canadians about Indigenous people’s lives and experiences. Through conducting interviews and readings and reflecting on my own experience, I gathered knowledge about some themes and concerns repeatedly raised in discussions around publishing for and by Indigenous people. I put what I learned into practice with this project, creating one model for learning how to share stories in a good way in the publishing industry.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
Suzanne Norman
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project) M.Pub.

Reflection on digital design for marketing - Summer 2018 with Simon & Schuster Canada

Author: 
Date created: 
2019-04-24
Abstract: 

This report examines the 2018 summer digital marketing campaign by Simon & Schuster Canada, during this report’s author’s professional placement. The core message of the report is that digital design skills are more necessary than ever for publishers. Firstly, an overview of the Simon & Schuster parent company is offered, but the focus will be on the Canadian branch’s team in Toronto, Ontario. Secondly, the 2018 summer campaign will be discussed, with notes on the 2017 campaign and lessons for the 2019 campaign, and successful digital assets built in support of the 2018 summer campaign will be shared. Thirdly, two 2018 spring titles’ digital marketing plans will be featured as case studies: Ocean Meets Sky by the talented illustrator brothers Terry & Eric Fan for the Children’s section, and Come From Away by Genevieve Graham for the Adult one. The report concludes with a brief examination of reasons why publishing industry hopefuls need to include digital design skills in their professional repertoire. All figures and stats are accurate as of March 2019.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
Mauve Pagé
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project) M.Pub.

Role-focused process-mapping for documenting software systems usage at Hemlock Printers

Date created: 
2019-04-02
Abstract: 

This report introduces readers to the principles of process mapping, a flowchart technique widely used in manufacturing and engineering for diagnosis, analysis and improvement of processes and whose advantages can be applied to tasks carried out in Publishing. We base this exposition on the experience gained during the process mapping of Hemlock Printers Ltd. a Burnaby-based company with 50 years in the industry, which started a project to document its workflows and the way software applications were used to automatize them. We examine the nature of process maps, how the company was conceptualized for study and the ways to collect information used, followed by a step by step guide to draw these diagrams, ending with a detailed analysis of selected examples of workflows at Hemlock using these maps and how to apply them to identify problems and opportunities for improvement.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
Juan Pablo Alperin
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project) M.Pub.

Orca Book Publishers graduates: A study of children's publishing and the academic market

Author: 
Date created: 
2019-04-15
Abstract: 

This report looks at the history and current publishing efforts of Orca Book Publishers, the changing educational landscape, the nature of the academic market and describes Orca Book Publishers’ outreach to professors at post-secondary institutions across Canada. Orca Book Publishers is heavily reliant on sales to the school market and constantly thinking about how to best serve the unique needs of Canadian educators. With the educational landscape in Canada shifting to be more open-ended and allowing teachers to make professional judgments about what content is being taught in the classroom, children’s publishing companies are taking note and wondering how to best address this change. Orca Book Publishers has decided that one of the best strategies to navigate this new educational landscape is to reach a new generation of teachers. By marketing to instructors at Faculties of Education in post-secondary institutions across Canada, Orca Book Publishers is indirectly marketing to the students who are future educators.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
Suzanne Norman
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project) M.Pub.

Free Saturday: Accessible programming at the Vancouver Writers Fest

Author: 
Date created: 
2019-04-25
Abstract: 

The Vancouver Writers Fest has been organizing a successful, annual literary festival in Vancouver since 1988. Over the years it has grown into a cultural cornerstone of Vancouver, bringing local, Canadian, and international authors and thought leaders to stages for intimate interviews, panel discussions, and literary performances. In 2018, as part of its mission to encourage reading, writing, and access to ideas, the Fest introduced a new initiative and removed admission costs to all events on one day of programming. This initiative, called Free Saturday, made 12 events free of charge in an effort to make the Festival inviting to more people than ever before. This report chronicles the implementation of Free Saturday and analyzes its impact through accumulated data from ticket sales and audience feedback forms. To conclude, this report suggests ways forward to better maximize Free Saturday’s impact in future years.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
Scott Steedman
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project) M.Pub.

Launching Constellate Publishing: An evaluation of small press genre fiction publishing in Canada

Author: 
Date created: 
2019-04-15
Abstract: 

The small press genre fiction publishing community in Canada is a tight-knit group that supports and promotes each other. After examining the need for increased awareness and accessibility to Canadian titles, I decided to launch a new digital publishing venture focused on Canadian speculative fiction content, Constellate Publishing. Using the business planning and launch of the Constellate E-zine as a caste study, this report discusses several topics related to small press genre fiction publishing in Canada and digital publishing more generally: Canadians’ awareness of and accessibility to Canadian titles, the community of genre fiction publishing, ephemerality in digital publications, and using Patreon as a publishing platform. These topics are brought together by how they affected the business planning decisions and ultimate launch of the Constellate E-zine in November 2018.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
John Maxwell
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project) M.Pub.

"Journeying into the future": An audit of the Writers' Trust/McClelland & Stewart Journey Prize

Date created: 
2019-04-17
Abstract: 

2018 marks the 30th anniversary of The Writers’ Trust of Canada/McClelland & Stewart Journey Prize. It is an annual short story award dedicated to highlighting the best emerging writers in Canada. Partly administered by McClelland & Stewart (M&S), an imprint of Penguin Random House Canada, the prize has launched the careers of some of the country’s most celebrated authors. It is also the highest monetary award for a single short story. Despite its impressive legacy and offering, there are issues around the diversity of Journey Prize content. There is also room to improve The Journey Prize’s visibility and reach. This report is the first extensive project to focus on The Prize and it will serve as an advisory document for M&S and other publishers looking to increase brand awareness and encourage diverse content. There are recommendations, namely a curated marketing strategy, to take The Journey Prize into the next phase of its growth.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
Leanne Johnson
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project) M.Pub.

Consultation and protocols in publishing: A framework for Indigenous communities and publishers

Author: 
Date created: 
2019-04-15
Abstract: 

This research examines the relationship between the local publishing industry in Fort Smith, Northwest Territories and the Dëne Sųłıné (Chıpewyan) community and looks at how this established relationship can guide other publishers as they consult with communities and seek to understand local protocols. The perspectives of Dëne Sųłıné and non-Indigenous people in publishing were organized to identify the core elements and ideas of a successful working relationship built on continued consultation, trust, and understanding.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
Hannah McGregor
John Maxwell, Brent Kaulback
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project) M.Pub.