Segal Graduate School of Business Final Projects

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A Strategic Analysis of Mobile Data Service Offerings for the Vancouver 2010 Winter Olympic Games

Author: 
Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2008-08
Abstract: 

This paper is a strategic analysis of the roles mobile services may play in the upcoming 2010 Winter Olympics and Paralympic Games in Vancouver, British Columbia. The paper has two objectives. First, the paper outlines the projected, infrastructure landscape that vancouver2010.com may operate in during the Games. The paper identifies trends in a mobile-communication technology mix and mobile-user demographics that drive consumer demand. This research identifies the driving forces that will shape the competition for projected market share in the 2010 mobile phone market. The paper can thus help the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games(VANOC) identify the target segments for delivering value-added services in mobile communications. The second objective of this paper is to suggest a list of potential services, which will meet the goal of improving tourist ease of use in accessing mobile services while attending Olympic events. The paper utilizes extensive secondary market research to develop this list.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
Sudheer Gupta
Department: 
Beedie School of Business-Segal Graduate School

Strategic Analysis of a Remote Computing Business in the Enterprise Workstation Market

Author: 
Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2008-08
Abstract: 

The workstation business area at Teradici Corporation is examining strategic options to grow its remote computing business over the next year. The early products introduced into the workstation market since the company launch in June 2007 have been well received by customers and partners alike. An increased rate of penetration into the existing workstation market is required to meet corporate objectives. Teradici is well positioned as a superior, differentiated remote computing solutions provider with the opportunity to become the de-facto standard in the workstation market. In order to attain this goal and increase penetration in the workstation market, it is recommended that Teradici immediately expand its product portfolio to include a mobility solution, additional multi-display solutions and virtualized workstation solutions. Teradici should also focus additional sales and marketing resources on specific workstation market segments which have had little or no penetration to date.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
Pek-Hooi Soh
Department: 
Beedie School of Business-Segal Graduate School

Marketing Plan for A High Performance XML Processing Technology

Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2008-08
Abstract: 

A venture founded by Dr. Robert D. Cameron endeavours to offer a software product, which optimizes the processing performance of the Extensible Markup Language (XML). The objective of this proposed research is to provide a comprehensive analysis of the market opportunities for this venture. This plan seeks to identify the optimal market niche, profile potential customers, analyse the decision/purchase process, gather market requirements, and provide demand estimation. Moreover, this analysis identifies suitable target segments and defines the appropriate product position to achieve differential advantage. The highlight of this plan is the exploitation of market opportunities, which enable rapid commercialization and provide substantial positive financial impact. These opportunities are attainable through a proactive approach to licensing technology, teaming-up with technology providers, and partnering with reputable local and regional technology suppliers to reduce competition, improve pricing, and reduce risks. This plan includes a competitor and business risk analysis to mitigate and reallocate risk.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
Pek-Hooi Soh
Department: 
Beedie School of Business-Segal Graduate School

Automated Animal High Throughput Screening Model for Anti Epilepsy Drugs

Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2008-08
Abstract: 

This work is a business plan to evaluate an anti-epilepsy drug development technology that has commercial potential to be used as a high throughput screening method. Epilepsy is such a prevalent neurological disorder that it affects over 1% of the general population worldwide. The anti-epilepsy drug (AED) market is in its steady growth along with the high throughput screening (HTS) market, as many biotech and pharmaceutical companies take a disintegrated value chain approach in order to capture more value during the drug development process, which could take over 10 years and cost up to $1 billion. After extensive market research and financial analyses, it is found that the technology could spawn a business that could generate $15 million per year with an outstanding IRR of 72% for the first wave of investors.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
Pek-Hooi Soh
Department: 
Beedie School of Business-Segal Graduate School

Vision Experts: “Capturing the Holy Grail” Business Plan

Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2008-08
Abstract: 

This project investigates the potential viability of commercializing robotics software developed by a UBC engineer. The aim of this project is to provide the inventor with a business plan that will act as a tool to help in obtaining funding for the commercialization of this software. Through research and work, it has been concluded that the possibility does exist to use this software as the basis for a successful company. To that end, a business plan is presented with the goal of helping the developer achieve her goals.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
Elicia Maine
Department: 
Beedie School of Business-Segal Graduate School

Collisions Between Culture and Project Management – An Aboriginal Perspective

Author: 
Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2008-08
Abstract: 

The Project Management Body of Knowledge makes practically no mention of culture as a factor in the study and execution of Project Management. However, a vast amount of material is available that emphasizes how culture plays an integral part in today’s business and assists business executives navigate within a cross-cultural world. This unequal focus on culture in general business management vis-à-vis Project Management is the focus of this study. This thesis explores this problem domain by investigating the role that cultural differences play in managing projects within Aboriginal communities of Canada. A research model was developed after reviewing the theoretical framework associated with the business case for engagement, issues related to communication, and factors relevant for cultural differences. This model was then tested through interviews with both Aboriginal community development leaders and representatives from Canadian corporations. The validity of the research model was determined based on the information obtained from the interviews. This study unveils critical success factors based on cultural differences for Project Management in general and for managing projects that involve Aboriginal communities and Canadian corporations in particular.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
Jan Kietzman
Department: 
Beedie School of Business-Segal Graduate School

Strategic Analysis of Frontier Handset R&D Organization

Author: 
Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2008-12
Abstract: 

Frontier Communication Corporation (“Frontier” or the “Company”) is a worldwide supplier for mobile handsets. Being a leader in the market for years, the company is facing new challenges to differentiate its products and improve return of investments. The R&D organization is Frontier’s key function tasked with creating new products. Accordingly, Frontier is adopting a new product creation process to create better products in shorter cycle time at lower cost. The goal of this study is to evaluate Frontier‘s new R&D product development and associated processes, cross reference with an external market analysis, internal analysis and propose improvements of focus areas.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
Sudheer Gupta
Department: 
Beedie School of Business-Segal Graduate School

Assessment of Voluntary Carbon Markets

Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2008-08
Abstract: 

The goal of this study was to assess the viability of the existing voluntary carbon market to support the development of a specific business concept in that market. A review of literature and market data was employed to determine current and projected future market demand and to segment and analyze the market. Organizations and individuals were surveyed concerning their receptiveness to a variety of product options in the voluntary market. Seventy percent of individuals were likely to participate in the most favoured option, with greatest receptiveness from self-identified “green” consumers. Ninety percent of organizations would be willing to pay to employ employee generated offsets as part of larger sustainability initiatives. The strongest response came from mid-size or larger organizations that are not subject to existing or proposed emissions regulations. A strategy for entry into the voluntary market is proposed based on these favourable results.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
Colleen Collins
Department: 
Beedie School of Business-Segal Graduate School

Improving Healthcare through Information Technology

Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2008-08
Abstract: 

The primary objective of physicians is to provide the highest level of care possible to their patients. Currently, only a very small percentage of physicians in North America utilize Electronic Medical Record Systems, EMRs in their practices. EMRs are computer systems that are able to store patient records, manage schedules, as well as an array of other functions. These systems are capable of helping to raise the quality care in which physicians are able to provide by improving access to crucial patient information as well as making offices more efficient. A review of the literature on EMRs and interviews with a leading physician were conducted. This facilitated the development and analysis of several workflows. Weaknesses within the current workflows were identified, and possible solutions are discussed, including the development of new EMR functionality and usability. Finally, several business opportunities are proposed around the development new of EMRs, EMR modules and EMR implementation consulting.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
Pek-Hooi Soh
Department: 
Beedie School of Business-Segal Graduate School

A United States Market Entry Analysis for a New Medical Device

Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2008-08
Abstract: 

This report provides an analysis of the market opportunities for a medical device developed by io, a New Zealand based company. The device simulates a high altitude, low oxygen environment to encourage the body to develop more red blood cells. Potential medical benefits derived from anecdotal sources have encouraged the company to begin clinical trials to determine efficacy as a medical device. Before committing to a beachhead market, io is interested in understanding the business opportunities in seven different treatment areas. A balanced scorecard was used to weight the different opportunities, aligning them with io’s requirements. The results of the market analysis show that chemotherapy induced anemia would be a promising first market followed by the second tier opportunities of insomnia, asthma, obesity and sleep apnea. The lowest scoring treatment areas analyzed were headache and hypertension. This analysis is contingent on io’s efficacy data being equal for all treatment areas.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
Elicia Maine
Department: 
Beedie School of Business-Segal Graduate School