Segal Graduate School of Business Final Projects

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Strategic Analysis of a Remote Computing Business in the Enterprise Workstation Market

Author: 
Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2008-08
Abstract: 

The workstation business area at Teradici Corporation is examining strategic options to grow its remote computing business over the next year. The early products introduced into the workstation market since the company launch in June 2007 have been well received by customers and partners alike. An increased rate of penetration into the existing workstation market is required to meet corporate objectives. Teradici is well positioned as a superior, differentiated remote computing solutions provider with the opportunity to become the de-facto standard in the workstation market. In order to attain this goal and increase penetration in the workstation market, it is recommended that Teradici immediately expand its product portfolio to include a mobility solution, additional multi-display solutions and virtualized workstation solutions. Teradici should also focus additional sales and marketing resources on specific workstation market segments which have had little or no penetration to date.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
Pek-Hooi Soh
Department: 
Beedie School of Business-Segal Graduate School

Marketing Plan for A High Performance XML Processing Technology

Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2008-08
Abstract: 

A venture founded by Dr. Robert D. Cameron endeavours to offer a software product, which optimizes the processing performance of the Extensible Markup Language (XML). The objective of this proposed research is to provide a comprehensive analysis of the market opportunities for this venture. This plan seeks to identify the optimal market niche, profile potential customers, analyse the decision/purchase process, gather market requirements, and provide demand estimation. Moreover, this analysis identifies suitable target segments and defines the appropriate product position to achieve differential advantage. The highlight of this plan is the exploitation of market opportunities, which enable rapid commercialization and provide substantial positive financial impact. These opportunities are attainable through a proactive approach to licensing technology, teaming-up with technology providers, and partnering with reputable local and regional technology suppliers to reduce competition, improve pricing, and reduce risks. This plan includes a competitor and business risk analysis to mitigate and reallocate risk.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
Pek-Hooi Soh
Department: 
Beedie School of Business-Segal Graduate School

Automated Animal High Throughput Screening Model for Anti Epilepsy Drugs

Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2008-08
Abstract: 

This work is a business plan to evaluate an anti-epilepsy drug development technology that has commercial potential to be used as a high throughput screening method. Epilepsy is such a prevalent neurological disorder that it affects over 1% of the general population worldwide. The anti-epilepsy drug (AED) market is in its steady growth along with the high throughput screening (HTS) market, as many biotech and pharmaceutical companies take a disintegrated value chain approach in order to capture more value during the drug development process, which could take over 10 years and cost up to $1 billion. After extensive market research and financial analyses, it is found that the technology could spawn a business that could generate $15 million per year with an outstanding IRR of 72% for the first wave of investors.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
Pek-Hooi Soh
Department: 
Beedie School of Business-Segal Graduate School

The Effect on Stock Price from Changes to the Russell Indexes

Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2009-08
Abstract: 

This paper examines the pricing anomalies resulting from the annual reconstitution of the Russell 2000 index and quarterly Initial Public Offering (IPO) additions to the Russell 1000 index and Russell 2000 index. We based our research partly on the earlier work of Biktimirov, Cowan, and Jordan (2004), which was essentially one of the first to examine the effect of index listing on smaller stocks. Our research differs, however, in that we used a later sample period for our tests, investigated the effects of IPOs now being added to the indexes on a quarterly basis, rather than just at the annual reconstitution, and ignored the trading volume analysis as well as the influences of institutional ownership. The results we found were mixed relative to the earlier paper as we obtained evidence of both temporary and permanent price effects stemming from changes to the indexes. In addition, we observed a much greater degree of volatility in the abnormal returns of the affected stocks, most of which were very significant at the various event intervals measured.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
Peter Klein
Department: 
Beedie School of Business-Segal Graduate School

Collisions Between Culture and Project Management – An Aboriginal Perspective

Author: 
Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2008-08
Abstract: 

The Project Management Body of Knowledge makes practically no mention of culture as a factor in the study and execution of Project Management. However, a vast amount of material is available that emphasizes how culture plays an integral part in today’s business and assists business executives navigate within a cross-cultural world. This unequal focus on culture in general business management vis-à-vis Project Management is the focus of this study. This thesis explores this problem domain by investigating the role that cultural differences play in managing projects within Aboriginal communities of Canada. A research model was developed after reviewing the theoretical framework associated with the business case for engagement, issues related to communication, and factors relevant for cultural differences. This model was then tested through interviews with both Aboriginal community development leaders and representatives from Canadian corporations. The validity of the research model was determined based on the information obtained from the interviews. This study unveils critical success factors based on cultural differences for Project Management in general and for managing projects that involve Aboriginal communities and Canadian corporations in particular.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
Jan Kietzman
Department: 
Beedie School of Business-Segal Graduate School

Strategic Analysis of Frontier Handset R&D Organization

Author: 
Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2008-12
Abstract: 

Frontier Communication Corporation (“Frontier” or the “Company”) is a worldwide supplier for mobile handsets. Being a leader in the market for years, the company is facing new challenges to differentiate its products and improve return of investments. The R&D organization is Frontier’s key function tasked with creating new products. Accordingly, Frontier is adopting a new product creation process to create better products in shorter cycle time at lower cost. The goal of this study is to evaluate Frontier‘s new R&D product development and associated processes, cross reference with an external market analysis, internal analysis and propose improvements of focus areas.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
Sudheer Gupta
Department: 
Beedie School of Business-Segal Graduate School

Assessment of Voluntary Carbon Markets

Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2008-08
Abstract: 

The goal of this study was to assess the viability of the existing voluntary carbon market to support the development of a specific business concept in that market. A review of literature and market data was employed to determine current and projected future market demand and to segment and analyze the market. Organizations and individuals were surveyed concerning their receptiveness to a variety of product options in the voluntary market. Seventy percent of individuals were likely to participate in the most favoured option, with greatest receptiveness from self-identified “green” consumers. Ninety percent of organizations would be willing to pay to employ employee generated offsets as part of larger sustainability initiatives. The strongest response came from mid-size or larger organizations that are not subject to existing or proposed emissions regulations. A strategy for entry into the voluntary market is proposed based on these favourable results.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
Colleen Collins
Department: 
Beedie School of Business-Segal Graduate School

Vision Experts: “Capturing the Holy Grail” Business Plan

Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2008-08
Abstract: 

This project investigates the potential viability of commercializing robotics software developed by a UBC engineer. The aim of this project is to provide the inventor with a business plan that will act as a tool to help in obtaining funding for the commercialization of this software. Through research and work, it has been concluded that the possibility does exist to use this software as the basis for a successful company. To that end, a business plan is presented with the goal of helping the developer achieve her goals.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
Elicia Maine
Department: 
Beedie School of Business-Segal Graduate School

Investigating Transition Matrices on U.S. Residential Mortgage-Backed Securities

Author: 
Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2009-08
Abstract: 

The purpose of our research is to expand on the work of Kavvathas (2001) that studies credit rating transition probabilities for corporate bonds. This paper, for the period of 1991-2007 will be focused on rating transition matrices for US residential mortgage-backed securities (RMBS). In particular, we extend their techniques to a different data set and more recent time period by estimating credit rating transition matrices through the cohort method and the time-homogeneous duration method. In addition, we apply an alternative approach to calculate the average transition matrices.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
Anton Theunissen
Department: 
Beedie School of Business-Segal Graduate School

Strategic Analysis for BC Hydro in Response to Plug-in Hybrid Electric Vehicles

Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2008-08
Abstract: 

This project addresses the question of how the adoption of Plug-in Hybrid Electric Vehicles (PHEVs) in British Columbia will impact the demand for electricity from BC Hydro. We develop three adoption scenarios along with an analysis of how each of these scenarios will affect BC Hydro’s key performance metrics. We utilize a balanced scorecard to look at the effect of four possible strategies on the impact of PHEVs on BC Hydro’s metrics. We find that the best of the four strategies analyzed is one in which BC Hydro adopts a dynamic rates system, which allows their customers to set a buy and a sell price for the electricity used to charge their PHEV battery. As well as adopting a dynamic rates system, the optimum strategy also utilizes reverse metering where the vehicle owner can sell their battery-stored power back to the grid or alternatively uses it to power their home.

Document type: 
Graduating extended essay / Research project
File(s): 
Senior supervisor: 
Elicia Maine
Department: 
Beedie School of Business-Segal Graduate School